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Below is an in-depth analysis and side-by-side comparison of Blink Fitness vs Intrivah including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $637,000 - $2,150,000 | $133,800 - $224,800 |
Franchise Fee | $10,000 - $40,000 | $30,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 5% | - |
Year Founded | 2010 | 2002 |
Year Franchised | 2015 | 2004 |
Term Of Agreement | - | 5 years |
Term Of Agreement | - | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | 5+ years of relevant business experience or operator with that level of experience | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/Yes |
Payroll | No/Yes | No/Yes |
Training & Support |
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Training | We offer an industry-leading 150 hours of training to prepare you to run your Blink business successfully. This training includes: Orientation that includes a thorough overview of the business Deep-dive classroom and virtual training on each area of the Blink business Hands-on operational training at one of our gyms A support person who will spend up to a week at your location during your club opening. | - |
Support | When you join the Blink Fitness family as a franchise owner, you gain instant access to one of the most well-rounded executive teams in the business. In addition to having deep roots in the fitness industry, our leadership team brings a mix of experience from world-class companies that includes Equinox, Dunkin Donuts, Pepsi, Procter & Gamble, Whole Foods Market, Starbucks, and Ann Taylor. | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations |
Marketing | - | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations | Number of employees required > about 20 Owner/operator required Absentee ownership allowed |
Number of employees needed to run franchised unit: 3 Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Blink Fitness is perfectly positioned at the premium end of the value segment. Blink brings a unique positioning to the segment by addressing common consumer barriers to joining a gym.
Most people believe that gyms aren't for people like them; they're for people with hard bodies like the ones shown in most gym advertising. Blink has removed the barriers of working out at a gym by celebrating the positive emotions people get from exercise.
*We're MOOD LIFTERS TM who greet you with enthusiasm and treat you with respect
*Our gym design is colorful, bright, and open
*We have an everyone cleans philosophy so our gyms are always spotless
*We specifically select energizing music that will keep you motivated
*We offer training programs that boost confidence, not your wallet.
Intrivah is a company that provides outstanding health improvement services to people in the local community, through the use of sound exercise and nutritional methodologies. Proper nutrition and exercise are essential in developing and maintaining a healthy lifestyle. We at Intrivah have the "know-how" to achieve this objective and we know how to impart that knowledge to others. We are not a health club. We are not a membership organization. We are wellness consultants who work closely with people in developing a personalized, one-on-one, client-consultant relationship. We offer programs that are individually tailored for those who want to lose weight and become more physically fit through the use of proven, safe eating strategies and exercise techniques. Through consultation, education and encouragement, we help our clients in their efforts to achieve the objective of a leaner, healthier, more physically fit lifestyle with increased self-esteem and self-motivation.