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Below is an in-depth analysis and side-by-side comparison of Blink Fitness vs Club 50 Fitness Centers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $637,000 - $2,150,000 | $52,858 - $87,950 |
Franchise Fee | $10,000 - $40,000 | $24,900 |
Royalty Fee | 5% | - |
Advertising Fee | 5% | - |
Year Founded | 2010 | 2003 |
Year Franchised | 2015 | 0 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | 5+ years of relevant business experience or operator with that level of experience | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | We offer an industry-leading 150 hours of training to prepare you to run your Blink business successfully. This training includes: Orientation that includes a thorough overview of the business Deep-dive classroom and virtual training on each area of the Blink business Hands-on operational training at one of our gyms A support person who will spend up to a week at your location during your club opening. | We provide you with five days of comprehensive training in our business operations and procedures, including our superb exercise and fitness program. You'll learn how to use our excellent office, sales, computer software, and marketing systems. Your training will consist of both classroom and hands-on experience. |
Support | When you join the Blink Fitness family as a franchise owner, you gain instant access to one of the most well-rounded executive teams in the business. In addition to having deep roots in the fitness industry, our leadership team brings a mix of experience from world-class companies that includes Equinox, Dunkin Donuts, Pepsi, Procter & Gamble, Whole Foods Market, Starbucks, and Ann Taylor. | As a valued member of our franchise system, you'll receive outstanding business advice and support. You'll be visited, on a periodic basis, by a Club 50 Fitness field representative. And, we're always available during business hours to answer your questions and address your needs. |
Marketing | - | We're highly experienced in marketing Club 50 Fitness to the public. We'll supply you with attractive consumer marketing and advertising materials, programs, and ideas. You'll have guidelines for the implementation of advertising and promotional materials within your market. You will also have full access to our musical image, which can be used in any marketing venue, as well as full access to our professionally produced 30 and 60 second television spots. Club 50 believes in supplying the advertising and marketing tools necessary to be successful in today's competitive business climate. |
Operations | Number of employees required > about 20 Owner/operator required Absentee ownership allowed | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Blink Fitness is perfectly positioned at the premium end of the value segment. Blink brings a unique positioning to the segment by addressing common consumer barriers to joining a gym.
Most people believe that gyms aren't for people like them; they're for people with hard bodies like the ones shown in most gym advertising. Blink has removed the barriers of working out at a gym by celebrating the positive emotions people get from exercise.
*We're MOOD LIFTERS TM who greet you with enthusiasm and treat you with respect
*Our gym design is colorful, bright, and open
*We have an everyone cleans philosophy so our gyms are always spotless
*We specifically select energizing music that will keep you motivated
*We offer training programs that boost confidence, not your wallet.
TARGET THE FASTEST GROWING DEMOGRAPHIC ** 50+ BABY BOOMERS** Club 50 Fitness Provides a Complete Fitness and Nutrition Solution for Men and Women 50 and Older. Club 50 Fitness combines Cardio, Strength Training and Nutrition in a fun, easy-to-follow 30-minute workout and no-nonsense diet and nutritional program. The Club workout utilizes state-of-the-art Hydraulic Resistance Equipment in a unique and fun format that accommodates ANY level of fitness. Franchisees receive: * Comprehensive Training (Our Club 50 University is unmatched) * An Exclusive Territory (A meaningful territory that allows for growth) * Ongoing Support (We never stop assisting you) * State-of-the-art Software System (This makes running your business a snap) * Top Quality Equipment (Our adjustable, heavy-duty equipment is the best in the industry) * Professional Advertising and Marketing Materials (Preproduced TV & Radio ads, Print Materials, Promotional Items) 50+ Facts... * Seniors (50+) are the fastest growing market today, now comprising almost 40% of the U.S. adult population. * Seniors control over 70% of all disposable income with $2 trillion in spending power and more than $1 trillion of that spent on goods and services. * Seniors spend more on health and personal care than any other age group. Club 50 Fitness: * Targets fastest growing market segment * Features fitness and nutrition programs and equipment designed exclusively for 50+ adults * Targets an untapped and highly affluent demographic. (Coed Active Adults) * Includes comprehensive software that simplifies managing your business. Provides outstanding franchisee support JOIN OUR GROWING FAMILY OF FRANCHISEES!