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Updated RecentlyBlink Fitness vs Soldierfit Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Blink Fitness vs Soldierfit including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $637,000 - $2,150,000 | $144,950 - $305,495 |
| Franchise Fee | $10,000 - $40,000 | $30,000 |
| Royalty Fee | 5% | 7% |
| Advertising Fee | 5% | - |
| Year Founded | 2010 | 2007 |
| Year Franchised | 2015 | 2015 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | 5+ years of relevant business experience or operator with that level of experience | Prior experience in the fitness industry may be helpful, but is not a requirement. The ideal candidate will have an interest in fitness and the desire to help people in their communities to get fit. We also prefer franchise owners who will be directly involved in the full-time operations and growth of their Soldierfit franchises. In turn, we'll provide the support franchisees need to run their businesses. We do, of course, also expect that franchisees have the right amount of capital to invest in the business. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | We offer an industry-leading 150 hours of training to prepare you to run your Blink business successfully. This training includes: Orientation that includes a thorough overview of the business Deep-dive classroom and virtual training on each area of the Blink business Hands-on operational training at one of our gyms A support person who will spend up to a week at your location during your club opening. | We provide comprehensive training in critical areas, including business management, sales and member retention, fitness training programs, equipment purchasing and usage, hiring and retaining staff, marketing and promotional activities, and much more. |
| Support | When you join the Blink Fitness family as a franchise owner, you gain instant access to one of the most well-rounded executive teams in the business. In addition to having deep roots in the fitness industry, our leadership team brings a mix of experience from world-class companies that includes Equinox, Dunkin Donuts, Pepsi, Procter & Gamble, Whole Foods Market, Starbucks, and Ann Taylor. | Our highly skilled and experienced corporate team is fully committed to helping you build and boost your business. And we will be available to you via phone, text, or email to answer your questions, troubleshoot, or discuss your business' progress and future. And of course we will conduct periodic visits to provide ongoing advice and counsel to help you continue to grow your business the Soldierfit way. |
| Marketing | - | You'll get our expert guidance with advertising, promotions, social media and more. Our corporate website helps drive business to your local franchise 24/7. Plus, you'll benefit from combined franchisee dollars in our system-wide marketing fund. |
| Operations | Number of employees required > about 20 Owner/operator required Absentee ownership allowed | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Blink Fitness
Blink Fitness is perfectly positioned at the premium end of the value segment. Blink brings a unique positioning to the segment by addressing common consumer barriers to joining a gym.
Most people believe that gyms aren't for people like them; they're for people with hard bodies like the ones shown in most gym advertising. Blink has removed the barriers of working out at a gym by celebrating the positive emotions people get from exercise.
*We're MOOD LIFTERS TM who greet you with enthusiasm and treat you with respect
*Our gym design is colorful, bright, and open
*We have an everyone cleans philosophy so our gyms are always spotless
*We specifically select energizing music that will keep you motivated
*We offer training programs that boost confidence, not your wallet.
We have proven ourselves as the leader in the premium value fitness sector and have perfected the model so you can run with it.
Our recurring revenue model for the important first three years and beyond is backed by solid statistics.
Median gross sales in years 1 through 3 at existing company-operated locations are impressive.
*How we know our model works - We've created a highly affordable, premium-quality member experience across all our company-owned clubs that has achieved:
+ Success across a wide range of demographics, psychographics and markets (urban and suburban) in the NY Metro area
+ More than 200,000 members who love us. (Just read the Yelp reviews!)
About Soldierfit
Why a Soldierfit Franchise Be in business for yourself, not by yourself. The military says it best with their slogan, "one fight one team". At Soldierfit, our strength is your strength. And from the day you sign your franchise agreement our in-house support team is there with you every step of the way Market-Tested, Streamlined Business Model We are a multi-unit operation with established standards, procedures, programs, and policies already in place so you can focus on building your client base and revenue right from the start. Confidential Operations Manual We will provide and train you on our proprietary guide detailing daily operating procedures and important business functions. The manual will be a vital tool for your daily and ongoing operations and will help ensure you have the information and tools needed to uphold the Soldierfit standards. Site Selection and Buildout We will be there right from the start with site selection and lease negotiating assistance. Our dedicated project management team will help you with the planning and execution of your facility build out from start to finish from fixture specifications to set up assistance. We know what it takes to build a Soldierfit location and make it work and we want to help you do the same. Grand Opening Support We provide you with a grand opening checklist as well as pre-opening marketing strategies so that your location can explode onto the scene. Not only that but given those tools you have the potential to have members and revenues before you even open the doors. We will also be on site with you on your big day! Vendor Discounts You'll have access to our approved vendors and will benefit from our pre-established group purchasing discounts.