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Below is an in-depth analysis and side-by-side comparison of Blink Fitness vs 1 on 1 Yoga including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $637,000 - $2,150,000 | $52,650 - $286,500 |
Franchise Fee | $10,000 - $40,000 | $19,900 |
Royalty Fee | 5% | 6% or $150/week |
Advertising Fee | 5% | 4% |
Year Founded | 2010 | - |
Year Franchised | 2015 | - |
Term Of Agreement | - | 10 years +5+5 |
Term Of Agreement | - | 10 years +5+5 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | 5+ years of relevant business experience or operator with that level of experience | There is no particular experience necessary in business or in Yoga. We will train you. Our operations manual includes guidelines and considerations for hiring competent teaching staff. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | We offer an industry-leading 150 hours of training to prepare you to run your Blink business successfully. This training includes: Orientation that includes a thorough overview of the business Deep-dive classroom and virtual training on each area of the Blink business Hands-on operational training at one of our gyms A support person who will spend up to a week at your location during your club opening. | 70-hour (+/-) 8-day training program at our corporate office in Miami Beach, Florida for you and/or your manager. - See more at: http://1on1yogafranchise.com/for-everyone/#yogabusiness |
Support | When you join the Blink Fitness family as a franchise owner, you gain instant access to one of the most well-rounded executive teams in the business. In addition to having deep roots in the fitness industry, our leadership team brings a mix of experience from world-class companies that includes Equinox, Dunkin Donuts, Pepsi, Procter & Gamble, Whole Foods Market, Starbucks, and Ann Taylor. | *Regional workshops for Yoga and for business. *Advanced training for managers and sales personnel. *Personal visits to your studio for sales and business help. *Conference calls and webinars for additional training & group discussions. *Online operations manual |
Marketing | - | - |
Operations | Number of employees required > about 20 Owner/operator required Absentee ownership allowed | Our operations manual provides guidelines and considerations for hiring your staff. We train everyone for you on the 1 on 1 Sales System at our Training Central facility. You can be an absentee owner of multiple studios if you wish and there is a discount in the franchise fee for multiple purchases. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | No | - |
Blink Fitness is perfectly positioned at the premium end of the value segment. Blink brings a unique positioning to the segment by addressing common consumer barriers to joining a gym.
Most people believe that gyms aren't for people like them; they're for people with hard bodies like the ones shown in most gym advertising. Blink has removed the barriers of working out at a gym by celebrating the positive emotions people get from exercise.
*We're MOOD LIFTERS TM who greet you with enthusiasm and treat you with respect
*Our gym design is colorful, bright, and open
*We have an everyone cleans philosophy so our gyms are always spotless
*We specifically select energizing music that will keep you motivated
*We offer training programs that boost confidence, not your wallet.
1 on 1 Yoga is a unique yet traditional innovated spin on the teaching of Yoga. 1 on 1 Yoga has returned to the traditional teaching methods by centering on a membership of Private and Semi-private Yoga lessons. Members can also attend classes with a maximum student / teacher ratio of 8 to 1. Goals are established and each member is monitored closely as to their progress and rewarded for their successes. It's this close personal relationship with positive reinforcement between student and teacher that makes 1 on 1 Yoga a success. Non-member class lessons are available for "come & go" students that buy class cards or Groupon Daily Deals for a predetermined number of classes. As ancient as Yoga is, there is nothing ancient about 1 on 1 Yoga's sales, marketing and business procedures. 1 on 1 Yoga employs a Relationship Selling program starting from the first phone inquiry, to a private lesson introductory course, to the annual membership and onward to the course renewal process. There is never any pressure selling. Properly handled, the financially secure customer experiencing the best will buy the best. Other membership programs exist for those who may be financially hampered. All aspects of private and class scheduling, student automatic payment collection and teacher payroll are handled via a proprietary student / business management software. All marketing and social media communications are centralized, co-opted and nonprofit. Incoming phone inquiries are handled from a central location for all franchised studios. Our Yoga Call Center sells, schedules and collects payment from the prospective student inquiry. 1 on 1 Yoga maintains a training facility in Miami Beach. All managers / franchisees and sales staff participate in a 70-hour, eight day sales and management training course covering the A to Z aspects of a successful private lesson centric Yoga studio. Location, location, location are the three most important elements of a successful business. 1 on 1 Yoga takes demographic studies very seriously. We have a formula of population density, per capita income and other factors that puts our franchisee in a location that services a population that can well afford the expense of a private lesson Yoga curriculum. We use professionals to assist in lease negotiations and contractor build-outs. Third party lease companies are available to finance flooring, furnishing, computer systems and signage to further reduce your initial investment.