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Below is an in-depth analysis and side-by-side comparison of Blink Fitness vs Workout Anytime 24/7 including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $637,000 - $2,150,000 | $562,850 - $1,008,550 |
Franchise Fee | $10,000 - $40,000 | $35,000 |
Royalty Fee | 5% | 4%+ |
Advertising Fee | 5% | 1% |
Year Founded | 2010 | 1999 |
Year Franchised | 2015 | 2005 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | 5+ years of relevant business experience or operator with that level of experience | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | Yes/- |
Start-up Costs | No/Yes | Yes/- |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/Yes |
Training & Support |
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Training | We offer an industry-leading 150 hours of training to prepare you to run your Blink business successfully. This training includes: Orientation that includes a thorough overview of the business Deep-dive classroom and virtual training on each area of the Blink business Hands-on operational training at one of our gyms A support person who will spend up to a week at your location during your club opening. | On-The-Job Training: 30 hours Classroom Training: 40 hours |
Support | When you join the Blink Fitness family as a franchise owner, you gain instant access to one of the most well-rounded executive teams in the business. In addition to having deep roots in the fitness industry, our leadership team brings a mix of experience from world-class companies that includes Equinox, Dunkin Donuts, Pepsi, Procter & Gamble, Whole Foods Market, Starbucks, and Ann Taylor. | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations | Number of employees required > about 20 Owner/operator required Absentee ownership allowed | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Blink Fitness is perfectly positioned at the premium end of the value segment. Blink brings a unique positioning to the segment by addressing common consumer barriers to joining a gym.
Most people believe that gyms aren't for people like them; they're for people with hard bodies like the ones shown in most gym advertising. Blink has removed the barriers of working out at a gym by celebrating the positive emotions people get from exercise.
*We're MOOD LIFTERS TM who greet you with enthusiasm and treat you with respect
*Our gym design is colorful, bright, and open
*We have an everyone cleans philosophy so our gyms are always spotless
*We specifically select energizing music that will keep you motivated
*We offer training programs that boost confidence, not your wallet.