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Updated RecentlyBlink Fitness vs Club Pilates Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Blink Fitness vs Club Pilates including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $637,000 - $2,150,000 | $178,000 - $365,200 |
| Franchise Fee | $10,000 - $40,000 | $60,000 |
| Royalty Fee | 5% | 7% |
| Advertising Fee | 5% | 2% |
| Year Founded | 2010 | 2007 |
| Year Franchised | 2015 | 2012 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | 5+ years of relevant business experience or operator with that level of experience | At Club Pilates, we're looking for franchise owners who are outgoing, results oriented, eager to learn the Pilates industry and have sales, marketing and/or management experience. A person who can build strong relationships, lead a team, and is committed to building the brand and driven to success. You'll need a minimum of $80k in liquid capital, and be ready to DO PILATES. DO LIFE! |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | We offer an industry-leading 150 hours of training to prepare you to run your Blink business successfully. This training includes: Orientation that includes a thorough overview of the business Deep-dive classroom and virtual training on each area of the Blink business Hands-on operational training at one of our gyms A support person who will spend up to a week at your location during your club opening. | You’ll attend a 3-day training course at our corporate headquarters in Costa Mesa, California along with an annual Franchise Convention and ongoing weekly support. Ongoing web-based and in person training. Private class training, instructor training and general manager training. On-The-Job Training: 2 hours Classroom Training: 44 hours Additional Training: Instructor training |
| Support | When you join the Blink Fitness family as a franchise owner, you gain instant access to one of the most well-rounded executive teams in the business. In addition to having deep roots in the fitness industry, our leadership team brings a mix of experience from world-class companies that includes Equinox, Dunkin Donuts, Pepsi, Procter & Gamble, Whole Foods Market, Starbucks, and Ann Taylor. | Pre-Opening Support Real Estate: Our dedicated staff will help you in the site selection and lease negotiation to find the ideal site for your Club Pilates Franchise. Finance: Our Finance team will provide assistance in loan processing through the SBA and preferred financiers. Site Build Support: You’ll be walked through the entire build out process from corporate approved layout and general construction to interior design and on-site security & technology. Sales: Get introduced to our sales process, retail range and POS system to drive sales from the start. Marketing: The minute you sign your lease agreement, the marketing of your location begins, with personalized support to set up social media, marketing materials and all means of generating website traffic and memberships. Recruitment: Receive assistance hiring the most qualified instructors, general managers and sales associates. To compliment this, our Certified Club Pilates Teacher Training Program ensures a seamless on boarding process for Pilates instructors new to our unique Pilates method. Comprehensive Training: You’ll attend a 3-day training course at our corporate headquarters in Costa Mesa, California along with an annual Franchise Convention and ongoing weekly support. Ongoing Personalized Support Ongoing web-based and in person training Sales, marketing & operations tools and resources accessible online 24 hours and the ability to communicate with and learn from other franchisees. Branding and marketing support with monthly materials developed for your studio. Monthly marketing updates and performance reporting. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | Number of employees required > about 20 Owner/operator required Absentee ownership allowed | Absentee Ownership Allowed Number of Employees Required to Run: 4 - 8 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Blink Fitness
Blink Fitness is perfectly positioned at the premium end of the value segment. Blink brings a unique positioning to the segment by addressing common consumer barriers to joining a gym.
Most people believe that gyms aren't for people like them; they're for people with hard bodies like the ones shown in most gym advertising. Blink has removed the barriers of working out at a gym by celebrating the positive emotions people get from exercise.
*We're MOOD LIFTERS TM who greet you with enthusiasm and treat you with respect
*Our gym design is colorful, bright, and open
*We have an everyone cleans philosophy so our gyms are always spotless
*We specifically select energizing music that will keep you motivated
*We offer training programs that boost confidence, not your wallet.
*We Put Mood Above Muscle
*We’re the first gym to showcase body diversity and engage people who have been disenfranchised by stereotypical fitness ads.
We have proven ourselves as the leader in the premium value fitness sector and have perfected the model so you can run with it.
Our recurring revenue model for the important first three years and beyond is backed by solid statistics.
Median gross sales in years 1 through 3 at existing company-operated locations are impressive.
*How we know our model works - We've created a highly affordable, premium-quality member experience across all our company-owned clubs that has achieved:
+ Success across a wide range of demographics, psychographics and markets (urban and suburban) in the NY Metro area
+ More than 200,000 members who love us. (Just read the Yelp reviews!)
We have proven ourselves as the leader in the premium value fitness sector and have perfected the model so you can run with it.
Our recurring revenue model for the important first three years and beyond is backed by solid statistics.
Median gross sales in years 1 through 3 at existing company-operated locations are impressive.
*How we know our model works - We've created a highly affordable, premium-quality member experience across all our company-owned clubs that has achieved:
+ Success across a wide range of demographics, psychographics and markets (urban and suburban) in the NY Metro area
+ More than 200,000 members who love us. (Just read the Yelp reviews!)
About Club Pilates
!["Club]("https://www.clubpilates.com/hubfs/clubpilates.com/svg/logo.svg"){kind=logo}
Club Pilates is the largest Pilates brand, with more than 600 studios open.
Ranked #69 in Entrepreneur Magazine's 2020 Franchise 500 list and on
Inc. Magazine's Inc. 5000 list 4 years running,
we provide an
established executive model and completely scalable business to make the
possibilities endless!
Join us in bringing the benefits of Pilates to as many people as possible!
!["Entrepreneur]("https://d3fg11dgb68kbp.cloudfront.net/assets/photos/franchise-badge-22686037fc120ba1bd59c2c9fd6e0fbf.png"){kind=icon}
#69 in Franchise 500 for 2020.
#104 in Franchise 500 for 2021.