|
Below is an in-depth analysis and side-by-side comparison of Edible Arrangements vs Incredibly Edible Delites including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $189,750 - $348,950 | $100,000 - $150,000 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 5% | 4.5% |
Advertising Fee | 5% | - |
Year Founded | 1998 | 1985 |
Year Franchised | 2000 | 1993 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $2K | $5K |
Business Experience Requirements |
||
Experience | *Customer service aptitude *Financial management skills *Managerial experience *Motivation and a strong desire to succeed *Willingness to follow a proven system *The ability to personally devote the time and effort necessary to build, manage and supervise an EDIBLE ARRANGEMENTS® business or enterprise | |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
||
Training | Our initial training program for all new franchisees includes two weeks of hands-on training at EDIBLE UNIVERSITY at our corporate headquarters in Wallingford, CT, and in-store training at an EDIBLE ARRANGEMENTS training store. Franchisees receive instruction on sales, management, production and customer service procedures during this time. Once you've graduated from 'EU' and are ready to open your new EDIBLE ARRANGEMENTS store, an EDIBLE ARRANGEMENTS Field Business Leader will come to your store to assist with additional on-site training through your store opening. And, with our proprietary e-Learning software, you and your employees can continue to learn store processes and more with real-time updates right from your store. | The training program includes all facets of shop operations including hands-on instruction in the creation of our designs. During the three-week program, training includes: * FruitFlowers design training * Purchasing * Organization of delivery system * Order taking * Staff development * Management techniques * Bookkeeping procedures * Advertising and marketing * Public relations plan |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | As a FruitFlowers® Franchise Partner you get: * Intensive hands-on training at our Philadelphia based facility covering everything from product creation to staff development * Site selection, facility layout and design assistance * Extensive marketing and public relations support, including a customized webstore on FruitFlowers.com® * Our National Franchise Conference held annually in a selected location Best of all, you get the exclusive use in your territory of the most respected name in the business - FruitFlowers! |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 6 - 7 |
18% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 8
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
||
US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
FruitFlowers HAS TAKEN OVER Incredibly Edible Delites IS NO LONGER FRANCHISING
Susan Ellman and Ellen Davis began Incredibly Edible Delites Inc. in 1984 out of their own kitchens. What started out as a party idea'a 'floral' bouquet made of fresh-cut fruit'turned into an alternative to sending flowers. Within a year, the partners had moved Incredibly Edible Delites out of their homes; the first franchise location opened in 1993 in Westville, New Jersey.
The floral bouquets make unique centerpieces or gifts, suitable for hospital gifts, birthdays, anniversaries or any gift occasion. All fruits are preservative-free and ready to eat.