If you’re an entrepreneur looking for a fresh opportunity, or you’re a multi-unit owner with an eye to add value to your portfolio, consider FruitFlowers, one of the world’s most beloved and leading gift and treat destinations.
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Below is an in-depth analysis and side-by-side comparison of Edible Arrangements vs FruitFlowers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $189,750 - $348,950 | $147,000 - $218,950 |
Franchise Fee | $30,000 | $35,000 |
Royalty Fee | 5% | 5 % of gross sales |
Advertising Fee | 5% | up to 2% of gross sales |
Year Founded | 1998 | 1984 |
Year Franchised | 2000 | 1993 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $2K | - |
Business Experience Requirements |
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Experience | *Customer service aptitude *Financial management skills *Managerial experience *Motivation and a strong desire to succeed *Willingness to follow a proven system *The ability to personally devote the time and effort necessary to build, manage and supervise an EDIBLE ARRANGEMENTS® business or enterprise | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Our initial training program for all new franchisees includes two weeks of hands-on training at EDIBLE UNIVERSITY at our corporate headquarters in Wallingford, CT, and in-store training at an EDIBLE ARRANGEMENTS training store. Franchisees receive instruction on sales, management, production and customer service procedures during this time. Once you've graduated from 'EU' and are ready to open your new EDIBLE ARRANGEMENTS store, an EDIBLE ARRANGEMENTS Field Business Leader will come to your store to assist with additional on-site training through your store opening. And, with our proprietary e-Learning software, you and your employees can continue to learn store processes and more with real-time updates right from your store. | The training program includes all facets of shop operations including hands-on instruction in the creation of our designs. During the three-week program, training includes:
* FruitFlowers design training * Purchasing * Organization of delivery system * Order taking * Staff development * Management techniques * Bookkeeping procedures * Advertising and marketing * Public relations plan |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | As a FruitFlowers Franchise Partner you get:
* Intensive hands-on training at our Philadelphia based facility covering everything from product creation to staff development
* Site selection, facility layout and design assistance * Extensive marketing and public relations support, including a customized webstore on FruitFlowers.com * Our National Franchise Conference held annually in a selected location Best of all, you get the exclusive use in your territory of the most respected name in the business - FruitFlowers! |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | - |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 6 - 7 | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
If you’re an entrepreneur looking for a fresh opportunity, or you’re a multi-unit owner with an eye to add value to your portfolio, consider FruitFlowers, one of the world’s most beloved and leading gift and treat destinations.