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Below is an in-depth analysis and side-by-side comparison of Edible Arrangements vs O'Naturals including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $189,750 - $348,950 | $764,000 - $1,000,000 |
Franchise Fee | $30,000 | $25,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 5% | - |
Year Founded | 1998 | 1998 |
Year Franchised | 2000 | 2005 |
Term Of Agreement | 10 years | 15 years |
Term Of Agreement | 10 years | 15 years |
Renewal Fee | $2K | 50% of current franchise fee |
Business Experience Requirements |
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Experience | *Customer service aptitude *Financial management skills *Managerial experience *Motivation and a strong desire to succeed *Willingness to follow a proven system *The ability to personally devote the time and effort necessary to build, manage and supervise an EDIBLE ARRANGEMENTSĀ® business or enterprise | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Our initial training program for all new franchisees includes two weeks of hands-on training at EDIBLE UNIVERSITY at our corporate headquarters in Wallingford, CT, and in-store training at an EDIBLE ARRANGEMENTS training store. Franchisees receive instruction on sales, management, production and customer service procedures during this time. Once you've graduated from 'EU' and are ready to open your new EDIBLE ARRANGEMENTS store, an EDIBLE ARRANGEMENTS Field Business Leader will come to your store to assist with additional on-site training through your store opening. And, with our proprietary e-Learning software, you and your employees can continue to learn store processes and more with real-time updates right from your store. | * Available at headquarters: 6 weeks * At franchisee's location: Up to 5 days |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | - |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 6 - 7 | * Number of employees needed to run franchised unit: 10 - 25 * Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
NO LONGER FRANCHISING