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Updated RecentlyEdible Arrangements vs KnowFat! Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Edible Arrangements vs KnowFat! including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $189,750 - $348,950 | $488,500 - $647,000 |
| Franchise Fee | $30,000 | $35,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 5% | 1.5- 2.5% |
| Year Founded | 1998 | - |
| Year Franchised | 2000 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $2K | - |
Business Experience Requirements |
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| Experience | *Customer service aptitude *Financial management skills *Managerial experience *Motivation and a strong desire to succeed *Willingness to follow a proven system *The ability to personally devote the time and effort necessary to build, manage and supervise an EDIBLE ARRANGEMENTS® business or enterprise | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Our initial training program for all new franchisees includes two weeks of hands-on training at EDIBLE UNIVERSITY at our corporate headquarters in Wallingford, CT, and in-store training at an EDIBLE ARRANGEMENTS training store. Franchisees receive instruction on sales, management, production and customer service procedures during this time. Once you've graduated from 'EU' and are ready to open your new EDIBLE ARRANGEMENTS store, an EDIBLE ARRANGEMENTS Field Business Leader will come to your store to assist with additional on-site training through your store opening. And, with our proprietary e-Learning software, you and your employees can continue to learn store processes and more with real-time updates right from your store. | KnowFat! offers all of our franchisees a comprehensive training program at the KnowFat! KnowLedge Center. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | KnowFat! offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, KnowFat! provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. KnowFat! is also building a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. KnowFat! will also help franchisees track purchasing and analyze customer shopping data. |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 6 - 7 | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Edible Arrangements
Veteran Incentives $10,000 off first-store franchise fee
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About KnowFat!
KnowFat! aims to pioneer the phrase "lifestyle grille". A lifestyle grille is a place where you can come in, eat at a restaurant, and then buy products for the rest of your healthy lifestyle. We are squarely on-trend and poised to become the leader in the new healthy fast-casual category. KnowFat! concentrates on mainstream food by offering up better-for-you menu items like chicken meatball wraps, honey mustard turkey tips, super lean cheeseburgers with low-fat cheese, and sides like colorful broccoli and our proprietary "AirFries". Our customers don't just want to eat well while they're in the restaurant; they want to buy products that support an overall healthy lifestyle. Each KnowFat! combines a quick-serve restaurant with a convenience-style retail store that carries the best health-oriented nutrition products on the market. There is nothing like this concept on the market today. KnowFat! Lifestyle Grille is the only concept of its kind- and we're ready to roll.