La Quinta vs Trademark Collection Hotel Franchise Comparison

La Quinta is one of the fastest growing mid-scale hotels with properties across the US, Canada and Mexico. Our purpose is to provide a refreshing and engaging environment that builds long-lasting, valuable relationships with employees, guests, owners and partners. La Quinta is a proud participant in VetFran, and is honored to offer veterans of our armed forces great incentives and enhanced resources for becoming a part of the La Quinta family.

Veteran Incentives: 50% off application/franchise fees; development incentive of up to $4,000/room

The total investment necessary to begin operation of a La Quinta Inn & Suites franchise for a 109-room new construction facility ranges from $10,348,042 to $12,901,630, including $71,050 to $91,500 that must be paid to the franchisor or an affiliate.

The total investment necessary to begin operation of a La Quinta Inn & Suites franchise for a 100-room conversion facility ranges from $3,822,657 to $6,101,522 including $66,100 to $86,550 that must be paid to the franchisor or an affiliate. Land acquisition and site preparation costs are not included in these ranges.

#193 in Franchise 500 for 2020.

#217 in Franchise 500 for 2021.

Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 

The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.

Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).