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Updated RecentlyUnited Marketing Solutions vs SuperCoups Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of United Marketing Solutions vs SuperCoups including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $39,615 - $61,485 | $51,950 - $89,500 |
| Franchise Fee | $31,500 | $17,000 - $26,000 |
| Royalty Fee | 0 | Varies |
| Advertising Fee | - | - |
| Year Founded | 1981 | 1982 |
| Year Franchised | 1982 | 1984 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | 5% of current license fee | $2.5K |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations |
| Marketing | - | Ad slicks |
| Operations |
Franchise can be run from home. 17% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Franchise can be run from home.
Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About United Marketing Solutions
After Jerry Bernier used direct mail advertising to reach customers for his home-improvement business, he wanted to learn more about the industry. Through his research, Bernier began envisioning a multifaceted company that would provide small-business owners with a variety of marketing products and services. In 1981, Bernier founded United Coupon Corp. to provide those services.
The company, which changed its name to United Marketing Solutions in 1998, began franchising in 1982. Franchisees send out mass mailings five to six times per year in their territory, giving retailers and service providers the opportunity to advertise to consumers in a specific community.
United Marketing Solutions provides graphics, layouts, printing, binding and mailing to its franchisees.
About SuperCoups
SuperCoups was established in 1982 and started diversifying in 1984. SuperCoups is situated in Norwell, Massachusetts, and is a Valassis organization.
In 2006, SuperCoups re-imagined its region estimate from 80,000 family units for each unit to 60,000 families for each unit.
SuperCoups, an immediate promoting establishment that administrations the publicizing needs of nearby organizations. SuperCoups franchisees will have the chance to give practical regular postal mail and computerized publicizing answers for America's private ventures.
Our franchisees assume a consultative deals part in displaying the SuperCoups opportunity with an end goal to make mark mindfulness and amplify the arrival on their customer's publicizing venture.
SuperCoups gives franchisees complete preparing in our demonstrated center direct promoting program and the learning they have to deal with their establishment business. SuperCoups additionally furnishes progressing client benefit with doled out, educated delegates and instruments to expand their business time. At SuperCoups, we arm our franchisees with a capable bundle, apparatuses and the preparation to convey it.
Once authorized, the franchisee will be required to construct connections and obtain deals by:
Prospecting and reaching vendors in their neighborhood
Booking arrangements to acquaint the items confront with face
Meeting with the entrepreneurs and clarifying how SuperCoups can help them develop their business and boost their arrival on their publicizing venture
Once the entrepreneur contracts with the franchisee, they will be in charge of focusing on the best range to boost their customer's reclamation:
Helping their customer in making the best offers that will direct people to his area
Presenting the customer's request to SuperCoups by means of our electronic work process for preparing and promotion creation
Giving client support to their customers
Invoicing their customers