Red Roof Inn vs Atwell Suites Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Red Roof Inn vs Atwell Suites including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Red Roof Inn Franchise
Atwell Suites Franchise
Investment $203,500 - $5,456,700$8,820,308 - $12,387,352
Franchise Fee $30,000N/A
Royalty Fee 4.5%5%
Advertising Fee 4%(Marketing & Reservation Fee)-
Year Founded 1967-
Year Franchised 1996-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 50% of current franchise fee-


Business Experience Requirements
 
Red Roof Inn Franchise
Atwell Suites Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Red Roof Inn Franchise
    Atwell Suites Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Red Roof Inn Franchise
    Atwell Suites Franchise
    Training On-The-Job Training: Varies Classroom Training: 40 hours Additional Training: Regional workshops -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app-
    Operations Number of Employees Required to Run: 10

    10% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (60% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Red Roof Inn Franchise
    Atwell Suites Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Red Roof Inn

    Congratulations! You have made the first step in learning more about how you can join the Red Roof family. Here you will learn how you're making a smart decision by choosing to become a Red Roof franchisee. A Smart-By-Design Franchise Opportunity, A Red Roof franchise has been an extraordinarily positive experience from almost all standpoints; customer service, design help, purchasing efficiencies, brand loyalty and, most importantly, reservations. The brand has consistently performed extremely well in good and bad economic times and often punched above its weight and rate. Brand changes are always done by considering franchisee needs while ensuring the customer gets the most value for their money. The company has also been very adaptive changing customer demographics and has adapted both its physical plant and virtual image to appeal to a broad cross section of travelers. 98% of current Red Roof franchisees would recommend a Red Roof franchise to other entrepreneurs. Red Roof is securely positioned in the upper-end of the economy segment with RevPARs currently averaging 21% higher than competing economy hotels in the markets in which we compete. Our Smart-by-Design approach to franchising is evident in everything we do, from exciting new prototypes and conversion plans to day-to-day operations training. We focus on the details that keep our guests coming back and our franchisees successful. With a seasoned management team and a focus on the success of one outstanding brand, Red Roof is truly redesigned and rededicated to become the best franchise opportunity in the economy segment.

    "Entrepreneur

    #66 in Franchise 500 for 2020.
    #134 in Franchise 500 for 2021.


    About Atwell Suites

    Atwell Suites™ is a new upper-midscale, all-suites hotel brand that brings inspiration to every journey.


    The approximate total investment necessary to begin operation of a typical 96-room Atwell Suites hotel, excluding land costs and and other matters, ranges from $8,820,308 to $12,387,352 ($91,878 to $129,035 per guest room) or more, including between $132,710 to $157,895 or more that must be paid to the franchisor or an affiliate.