F&M Deli Express vs Potbelly Sandwich Shop Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of F&M Deli Express vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
F&M Deli Express Franchise
Potbelly Sandwich Shop Franchise
Investment $145,000 - $285,000$534,950 - $874,000
Franchise Fee $30,000$40,000
Royalty Fee 5%6%
Advertising Fee -Up to 4%
Year Founded 19681977
Year Franchised 20052009
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 50% of then franchise fee-


Business Experience Requirements

 
F&M Deli Express Franchise
Potbelly Sandwich Shop Franchise
Experience -Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community.

Financing Options

 
F&M Deli Express Franchise
Potbelly Sandwich Shop Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/Yes
Start-up Costs No/No-/Yes
Equipment No/Yes-/Yes
Inventory No/No-/Yes
Receivables No/No-/Yes
Payroll No/No-/Yes

Training & Support

 
F&M Deli Express Franchise
Potbelly Sandwich Shop Franchise
Training -

All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours

Support Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesPurchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op advertisingAd Templates Social media SEO Website development Email marketing Loyalty program/app
Operations

Absentee ownership of franchise is allowed.

-

Expansion Plans

 
F&M Deli Express Franchise
Potbelly Sandwich Shop Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion NoYes

Company Overviews

About F&M Deli Express

NO LONGER FRANCHISING

About Potbelly Sandwich Shop

From its humble beginnings as a small antique store on Chicago's North Side, Potbelly has grown from one to more than 200 shops serving neighborhoods in 12 states. Potbelly's unique experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food.

#131 in Franchise 500 for 2020.