Fresh City Kitchen vs Togo's Eateries, LLC Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Fresh City Kitchen vs Togo's Eateries, LLC including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Fresh City Kitchen Franchise
Togo's Eateries, LLC Franchise
Investment $726,000 - $1,140,000$240,500 - $545,700
Franchise Fee $35,000$30,000
Royalty Fee 5%5%
Advertising Fee -3%
Year Founded 19971971
Year Franchised 20031977
Term Of Agreement 10 years10 years, renewable
Term Of Agreement 10 years10 years, renewable
Renewal Fee 25% of then-current fee-


Business Experience Requirements

 
Fresh City Kitchen Franchise
Togo's Eateries, LLC Franchise
Experience
  • Industry experience
  • General business experience
  • We're looking for franchisees with an entrepreneurial spirit and the willingness to work hard. Franchisees invest in us because they know how great our sandwiches are and how much our loyal guests love them. To invest in our great organization, a single restaurant development requires $150,000 in liquid assets and a net worth of $300,000. Three or more restaurant developments require $450,000 in liquid assets and a net worth of $900,000.

    Financing Options

     
    Fresh City Kitchen Franchise
    Togo's Eateries, LLC Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/No
    Start-up Costs No/No-/Yes
    Equipment No/No-/Yes
    Inventory No/No-/Yes
    Receivables No/No-/Yes
    Payroll No/No-/Yes

    Training & Support

     
    Fresh City Kitchen Franchise
    Togo's Eateries, LLC Franchise
    Training -As Togo's sandwich franchise owner, you and/or your designated manager will be enrolled in an extensive training program that covers all aspects of restaurant operations - running and marketing the business. The training includes eight hours of food safety certification; a week of classroom training at our headquarters in San Jose, which covers business operations, bookkeeping, marketing, and systems for overseeing and managing your business; three weeks of on-the-job operations training at a Togo's restaurant, learning to make sandwiches, manage inventory, and use the point of sale system. On-The-Job Training: 120 hours Classroom Training: 24 hours
    Support

    A Fresh City consultant will be on location at your restaurant prior to the soft opening, to guide you through the first few days of business, and to assist in planning your grand opening. The Fresh City Franchise team will offer ongoing business consultation, and will share best practices as well as manuals and other training materials, as you grow your business.

    Our ongoing support sets Togo's apart. We group our restaurants into three districts: Northern California, Southern California, and New and Emerging Markets. Each group is overseen by a Vice President of Franchise Operations, who manages a team of Franchise Business Consultants. The Franchise Business Consultants help franchisees track key performance indicators, solve operational challenges, and boost performance. We also provide support with: Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Fresh City will assist you in growing your business through the strategic and tactical implementation of Fresh City branding, marketing, and promotions. You will be provided with materials and programs to help you begin positioning your Fresh City restaurant in your community. Additionally, the Fresh City community support and service program -"Thinking Fresh" - will help make your franchise the neighborhood restaurant of choice.Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations Franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is NOT allowed.

    Number of Employees Required to Run: 14 - 25

    Expansion Plans

     
    Fresh City Kitchen Franchise
    Togo's Eateries, LLC Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Fresh City Kitchen

    Fresh City restaurants are meccas for guests seeking alternatives to fast food. We are pleased to invite you to join their innovative franchise concept. With cutting edge locations in multiple states, Fresh City is growing to meet the needs of today's consumers seeking lifestyle alternatives. Fresh City is actively seeking experienced multi-unit operators with proven expertise in the food service industry. Fresh City franchisees must be experts in their markets, be willing to work diligently and commit to leading a team that will execute a dynamic restaurant. We seek franchisees who possess integrity, are respected amongst peers and colleagues, and share Fresh City's core business values and commitment to give back to their communities. Fresh City franchisees must have sufficient liquid net worth and demonstrate the ability to raise capital adequately to fund their development

    About Togo's Eateries, LLC

    Togo's has been a true West Coast original since 1971. Our friendly, non-corporate personality and our demand for fresh, high-quality food has been bringing guests to our sandwich franchises for more than four decades.
    Our sandwich franchise began when a young college student with a big appetite and a little money bought a small sandwich shack in San Jose where he started making sandwiches the way he liked them -- big, made to order and stuffed with fresh ingredients.


    Seeking new franchise units in the following regions/states:
    Arizona, California, Colorado, Idaho, Nevada, Oregon, Utah and Washington
    Veteran Incentives  50% off franchise fee

    "Entrepreneur
    #342 in Franchise 500 for 2020.