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Below is an in-depth analysis and side-by-side comparison of Fresh City Kitchen vs Newk's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $726,000 - $1,140,000 | $971,100 - $1,207,350 |
Franchise Fee | $35,000 | $40,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 1.5% |
Year Founded | 1997 | 2004 |
Year Franchised | 2003 | 2004 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 25% of then-current fee | none |
Business Experience Requirements |
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Experience | Newk's is looking for experienced franchise owners with a track record of success opening and running multiple unit foodservice operations. Qualified candidates will have a minimum of 3 years experience, and be financially and operationally capable of developing at least 3 -5 Newk's Express Cafe locations (we recommend that each franchise candidate/group have at least $600,000 in liquid assets, meaning cash, stocks, bonds or other easily liquid assets). | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: 276 hours Classroom Training: 74 hours |
Support | A Fresh City consultant will be on location at your restaurant prior to the soft opening, to guide you through the first few days of business, and to assist in planning your grand opening. The Fresh City Franchise team will offer ongoing business consultation, and will share best practices as well as manuals and other training materials, as you grow your business. | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Fresh City will assist you in growing your business through the strategic and tactical implementation of Fresh City branding, marketing, and promotions. You will be provided with materials and programs to help you begin positioning your Fresh City restaurant in your community. Additionally, the Fresh City community support and service program -"Thinking Fresh" - will help make your franchise the neighborhood restaurant of choice. | Co-op Advertising Ad Templates Regional Advertising Social media SEO Email marketing Loyalty program/app |
Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. | Number of Employees Required to Run: 50 |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Fresh City restaurants are meccas for guests seeking alternatives to fast food. We are pleased to invite you to join their innovative franchise concept. With cutting edge locations in multiple states, Fresh City is growing to meet the needs of today's consumers seeking lifestyle alternatives. Fresh City is actively seeking experienced multi-unit operators with proven expertise in the food service industry. Fresh City franchisees must be experts in their markets, be willing to work diligently and commit to leading a team that will execute a dynamic restaurant. We seek franchisees who possess integrity, are respected amongst peers and colleagues, and share Fresh City's core business values and commitment to give back to their communities. Fresh City franchisees must have sufficient liquid net worth and demonstrate the ability to raise capital adequately to fund their development
Experienced restaurateurs know that the only constant in our industry is change.
Newk's has a flexible menu designed for timeless appeal with three primary components - sandwiches, salads and pizzas. These were chosen to provide maximum adaptability to changing costs, tastes and regional preferences.
Newk's is also a flexible concept adaptable to many venues.
* Pad or commercial sites
* Strip and lifestyle centers
* Urban/downtown locations
* Conversions of existing restaurants
* Enclosed mall/food court locations
* University or office locations
* Airport, train station or other non-traditional locations
The Newk's Express Cafe franchise program is designed for growth; it's designed to provide you and your organization with the guidance, the training and the tools to implement our innovative concept, and to refine and grow for many years to come.
The Newk's Express Cafe strategy is to provide each customer with many ways to enjoy Newk's, and help franchise owners maximize the benefit of each customer relationship.
The Newk's Concept offers:
* Dine-in
* Takeout
* On-site catering
* Retail sales
* Corporate sales programs
Get Growing - with Newk's Express Cafe
If you are looking for a solid business opportunity designed for growth, consider the advantages of the Newk's Express Cafe franchise opportunity:
* A concept validated by industry trends
* Limited menu with unlimited appeal
* A streamlined, efficient operational system
* Flexible menu, adaptable to change in trends and tastes
* Flexible store design/location options
* Long-term, multi-unit franchise focus
* An experienced, respected management team
* Strong training and marketing programs