Fresh City Kitchen vs GoWaiter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Fresh City Kitchen vs GoWaiter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Fresh City Kitchen Franchise
GoWaiter Franchise
Investment $726,000 - $1,140,000$48,600 - $112,000
Franchise Fee $35,000$19,500
Royalty Fee 5%-
Advertising Fee --
Year Founded 19972009
Year Franchised 20032009
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee 25% of then-current fee-


Business Experience Requirements

 
Fresh City Kitchen Franchise
GoWaiter Franchise
Experience
  • Industry experience
  • General business experience
  • -

    Financing Options

     
    Fresh City Kitchen Franchise
    GoWaiter Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Fresh City Kitchen Franchise
    GoWaiter Franchise
    Training -# One week of classroom training in our corporate offices # One week in an existing GoWaiter franchise office # One to two weeks in your franchise market area to launch your new GoWaiter business
    Support

    A Fresh City consultant will be on location at your restaurant prior to the soft opening, to guide you through the first few days of business, and to assist in planning your grand opening. The Fresh City Franchise team will offer ongoing business consultation, and will share best practices as well as manuals and other training materials, as you grow your business.

    * Start-up marketing * Initial signing of restaurant partners, hotels and corporate accounts * Setting up your office, phones and software * Receiving and set up all necessary Delivery Waiter equipment * Qualifying delivery waiters * Implementing procedures * Dispatching delivery waiters
    Marketing Fresh City will assist you in growing your business through the strategic and tactical implementation of Fresh City branding, marketing, and promotions. You will be provided with materials and programs to help you begin positioning your Fresh City restaurant in your community. Additionally, the Fresh City community support and service program -"Thinking Fresh" - will help make your franchise the neighborhood restaurant of choice.The key to gaining and maintaining GoWaiter customers is implementing the proven GoWaiter marketing plan. Understanding, when where and how to market is the key. We provide you with a proven plan and all of the marketing resources and materials needed to drive traffic to our restaurant partners. * Menu Guides * Postcards * Door Hangers * Direct Mail Programs * Internet Marketing * Branding * Promotional Materials * Sales Strategies
    Operations Franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is NOT allowed.

    * efficiently accept online and call center orders * organize and schedule catering, manage delivery times and routing * Securely manage customer information * Provide detailed reporting

    Expansion Plans

     
    Fresh City Kitchen Franchise
    GoWaiter Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Fresh City Kitchen

    Fresh City restaurants are meccas for guests seeking alternatives to fast food. We are pleased to invite you to join their innovative franchise concept. With cutting edge locations in multiple states, Fresh City is growing to meet the needs of today's consumers seeking lifestyle alternatives. Fresh City is actively seeking experienced multi-unit operators with proven expertise in the food service industry. Fresh City franchisees must be experts in their markets, be willing to work diligently and commit to leading a team that will execute a dynamic restaurant. We seek franchisees who possess integrity, are respected amongst peers and colleagues, and share Fresh City's core business values and commitment to give back to their communities. Fresh City franchisees must have sufficient liquid net worth and demonstrate the ability to raise capital adequately to fund their development

    About GoWaiter

    Why start a GoWaiter Food Service Franchise? * GoWaiter is the franchise industry leader in restaurant marketing, restaurant food delivery and restaurant catering * Our food service franchise capitalizes on the $530 billion restaurant industry * High demand service * Minimal investment compared to opening a restaurant * Low overhead * Few employees * GoWaiter franchisees work in a clean, quiet office environment * Minimal or no accounts receivable * High profit margins What makes a GoWaiter franchise successful? As with any small business, success begins with a motivated, hard working and talented individual leading the way. GoWaiter will combine your determination and skill sets with our successful and proven franchise model to dominate your local market for restaurant marketing, catering and food delivery. A proven franchise operating system Our leadership team has more than 20 years of franchising and restaurant experience. Our experience, leadership and guidance are immeasurable in getting your GoWaiter franchise started. From signing up restaurant partners, hotels, and corporate accounts to managing all of the day to day operational duties, we cover it all. * Branding & Marketing * Sales * Integrated Operational Software * Delivery Waiter Recruiting, Hiring & Managing * GoWaiter's national call center to take all telephone orders * GoWaiter.com to accept and process all web orders