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Updated RecentlyFresh City Kitchen vs Vitality Bowls Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Fresh City Kitchen vs Vitality Bowls including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $726,000 - $1,140,000 | $170,100 - $604,000 |
| Franchise Fee | $35,000 | $39,500 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 1.5% |
| Year Founded | 1997 | 2011 |
| Year Franchised | 2003 | 2014 |
| Term Of Agreement | 10 years | 7 years |
| Term Of Agreement | 10 years | 7 years |
| Renewal Fee | 25% of then-current fee | - |
Business Experience Requirements |
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| Experience | Franchisee Profile *Passionate about VITALITY BOWLS *Passionate about healthy food and a healthy lifestyle *Local market knowledge *Minimum $30-60K liquid assets per store and total of $200k+ (May include lending) *Single store and multi unit development opportunities available, depending on your market *Retail or restaurant operations experience is helpful |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | VITALITY BOWLS operates training units in Walnut Creek, CA. We will do our best to schedule your training in an area that is convenient for you. Training will also take place at your location before and/or after you open. Our training program teaches you the day-to-day operation of your VITALITY BOWLS unit. VITALITY BOWLS requires that the franchisee, an operating partner, or a general manager, designated by the franchisee, attend our full-time, training program. This program will teach you how to fully operate your VITALITY BOWLS unit from the ground up. We will not let you open until we are satisfied we have provided you with sufficient training to be successful. |
| Support | A Fresh City consultant will be on location at your restaurant prior to the soft opening, to guide you through the first few days of business, and to assist in planning your grand opening. The Fresh City Franchise team will offer ongoing business consultation, and will share best practices as well as manuals and other training materials, as you grow your business. | After signing your franchise agreement, we are available for continuous, direct support. You can count on us for operational input and best practices information. In addition, we will visit you regularly to ensure you are maximizing the potential of your business and we are helping you in every way we can. On a continuing basis, we will drive the brand and support your efforts in marketing, real estate and development, supply chain, and IT. Should you have questions or need help with issues in these areas, you can call us. |
| Marketing | Fresh City will assist you in growing your business through the strategic and tactical implementation of Fresh City branding, marketing, and promotions. You will be provided with materials and programs to help you begin positioning your Fresh City restaurant in your community. Additionally, the Fresh City community support and service program -"Thinking Fresh" - will help make your franchise the neighborhood restaurant of choice. | - |
| Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Fresh City Kitchen
Fresh City restaurants are meccas for guests seeking alternatives to fast food. We are pleased to invite you to join their innovative franchise concept. With cutting edge locations in multiple states, Fresh City is growing to meet the needs of today's consumers seeking lifestyle alternatives. Fresh City is actively seeking experienced multi-unit operators with proven expertise in the food service industry. Fresh City franchisees must be experts in their markets, be willing to work diligently and commit to leading a team that will execute a dynamic restaurant. We seek franchisees who possess integrity, are respected amongst peers and colleagues, and share Fresh City's core business values and commitment to give back to their communities. Fresh City franchisees must have sufficient liquid net worth and demonstrate the ability to raise capital adequately to fund their development