Golden Griddle vs Applebee's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Golden Griddle vs Applebee's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Golden Griddle Franchise
Applebee's Franchise
Investment $100,000 - $450,000$2,009,038 - $8,267,250
Franchise Fee $25,000$35,000
Royalty Fee 5%4% initially, 5% possible after
Advertising Fee -not less than 4%
Year Founded 19641980
Year Franchised 19772014
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Golden Griddle Franchise
Applebee's Franchise
Experience
  • General business experience
    		• Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems

    Financing Options
     
    Golden Griddle Franchise
    Applebee's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Golden Griddle Franchise
    Applebee's Franchise
    Training --
    Support Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks, Regional advertising-
    Operations Franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 20 - 30

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Golden Griddle Franchise
    Applebee's Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Golden Griddle

    Golden Griddle was established in 1964, and started franchising in 1977. Their head office is located in Toronto, Ontario Canada, and the company is privately owned. Each Golden Griddle Family Restaurant is owned and operated by a franchisee in their local area, you can find many of these franchises open 24 hours. The Golden Griddle is famous for their great delicious pancakes and all day breakfast. They have a Kids menu, and serve a wide variety of meals for lunch and dinner, and are licensed to serve beer, wine and alcohol. There are Golden Griddle locations in the Greater Toronto area, South Western Ontario, Central Ontario and Eastern Ontario.

    About Applebee's

    Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

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