Wild Bird Centers of America vs Petland Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wild Bird Centers of America vs Petland including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Wild Bird Centers of America Franchise
Petland Franchise
Investment $120,250 - $195,350$300,500 - $1,065,500
Franchise Fee $25,000$40,000
Royalty Fee 4.5%4.5%
Advertising Fee --
Year Founded 19851967
Year Franchised 19901971
Term Of Agreement 5 years20 years
Term Of Agreement 5 years20 years
Renewal Fee --


Business Experience Requirements
 
Wild Bird Centers of America Franchise
Petland Franchise
Experience
  • Birding hobby knowledge
    		• -

    Financing Options
     
    Wild Bird Centers of America Franchise
    Petland Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/NoNo/Yes
    Equipment No/NoNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support
     
    Wild Bird Centers of America Franchise
    Petland Franchise
    Training - On-The-Job Training: up to 77 hours Classroom Training: 79 hours Additional Training: In-store training
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app
    Operations 3% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 3 - 5

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		Number of Employees Required to Run: 18

    Expansion Plans
     
    Wild Bird Centers of America Franchise
    Petland Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Wild Bird Centers of America

    Longtime bird-watching enthusiast George H. Petrides Sr. opened his first Wild Bird store in 1985 in Cabin John, Maryland. In 1990 the company began franchising. In addition to its Wild Bird Centers of America Inc., the company also offers Wild Bird Crossing stores designed for smaller markets.

    Besides selling bird watching and feeding equipment and gifts, Wild Bird Centers and Wild Bird Crossings provide demonstrations, kids' programs and other educational events.

    Wild Bird Centers has locations throughout the United States and Canada and is now based in Glen Echo, Maryland.

    About Petland

    Starting operations in 1967 in Ohio, Petland sells pets and pet-related merchandise to consumers throughout the United States, Canada, Japan, France, Chile and Israel. Each Petland location sells fish, birds, cats, dogs, small animals, reptiles and the food and accessories needed to care for them.

    The total investment necessary to begin operation of a new Petland® franchise is between $300,500 and $1,065,500. This total investment, for new franchises, includes amounts ranging from $117,500 to $352,500 that must be paid to the franchisor.
    The initial total development does not include Real Estate purchase or lease expenses or costs (except for a lease deposit). To develop more than one Petland® store, you must enter into an Area Development Agreement. Development fees for area development agreements are $40,000 for the first store plus $20,000 for each additional store you commit to open under your development schedule (these amounts will be credited against the payment of your initial franchise fees). By way of example, for a two-store area development agreement, the total investment is between $61,500 to $65,000, of which $60,000 that must be paid to the franchisor.
    Veteran Incentives  10% off franchise fee
    ""   "Entrepreneur
    #117 in Franchise 500 for 2020.
    #171 in Franchise 500 for 2021.