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Updated RecentlyWild Bird Centers of America vs Pet Supplies Plus Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wild Bird Centers of America vs Pet Supplies Plus including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $120,250 - $195,350 | $436,600 - $1,312,700 |
| Franchise Fee | $25,000 | $49,900 |
| Royalty Fee | 4.5% | 2-3% |
| Advertising Fee | - | $3K/mo. |
| Year Founded | 1985 | 1987 |
| Year Franchised | 1990 | 1990 |
| Term Of Agreement | 5 years | 5 years |
| Term Of Agreement | 5 years | 5 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Our franchise owners are business savvy individuals who understand retail and are very service-oriented. We share our customers' belief that pets help people live better, happier lives. So we take pride in bringing the Pet Supplies Plus brand to more people and the pets who love them. Qualified individuals must have a net worth of at least $750,000 with a minimum of $150,000 to $250,000 in liquid, unencumbered assets. Cultural fit with our mission to be America's Favorite Neighborhood Pet Store We look for individuals that are values oriented and have some of these following traits: -Unwavering desire to succeed -Aggressive pursuit of growing the business -Great management skills -Understanding of the benefits and obligations of a franchise relationship -Successful record of accomplishments in business -Appreciation for the overriding importance of customer engagement and great customer service |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Pet Supplies "Plus" stands behind its franchise partners with all of the support services programs you would expect from the nation's largest specialty pet supply retailer, including: *Real Estate & Site Selection assistance *Store Design & Layout *Store Manager / Employee training programs *Buying and Merchandising *Advertising and Marketing *POS hosting and Item File Maintenance *Publicity and Community Relations *On-going Operational Support |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Over 2/3 of our franchisees have grown their business by opening multiple Pet Supplies Plus locations |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Wild Bird Centers of America
Longtime bird-watching enthusiast George H. Petrides Sr. opened his first Wild Bird store in 1985 in Cabin John, Maryland. In 1990 the company began franchising. In addition to its Wild Bird Centers of America Inc., the company also offers Wild Bird Crossing stores designed for smaller markets.
Besides selling bird watching and feeding equipment and gifts, Wild Bird Centers and Wild Bird Crossings provide demonstrations, kids' programs and other educational events.
Wild Bird Centers has locations throughout the United States and Canada and is now based in Glen Echo, Maryland.
About Pet Supplies Plus
Pet Supplies Plus has been diversifying for more than 31 years, and is the biggest diversified claim to fame Pet Supply retailer in the country, with more than 285 stores in 23 states.
Pet Supplies Plus opened their first store in Redford, Michigan in 1988. We spearheaded the idea of bringing "grocery store style" retailing to the Pet Supply classification. As we have kept on becoming in the course of recent years, we have stayed consistent with our unique idea: To make perfect, alluring stores that offer pet proprietors extraordinary qualities, uncommon administration, and a fun place to shop.
Consistently, more than 1.8 million puppies, felines and different pets visit Pet Supplies Plus with their owners. Our stores are brilliant, perfect, sufficiently bright, and have uncluttered passageways that are anything but difficult to shop. Despite the fact that our stores are littler, we convey an indistinguishable broad thing determination from the bigger stockroom style superstores. Our effective outsider conveyance framework with twice every week conveyances at most areas, give our franchisees more prominent thing determination at diminished stock levels.
Our littler store sizes essentially lessen our start-up costs, stock, inhabitance and other working costs, which thus bring down the benefit edge for our stores. The vast majority of our stores are situated in strip malls with other high-movement, comfort arranged retailers. Because of our littler stores sizes and productive plan of action, we can enter littler markets that may have practically no opposition, yet our stores contend viably in real metro regions, too.
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