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Updated RecentlyWild Bird Centers of America vs Ben's Barketplace Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wild Bird Centers of America vs Ben's Barketplace including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $120,250 - $195,350 | $189,200 - $352,050 |
| Franchise Fee | $25,000 | $35,000 |
| Royalty Fee | 4.5% | 5% |
| Advertising Fee | - | 3%local+2%Nat'l |
| Year Founded | 1985 | 2005 |
| Year Franchised | 1990 | 2015 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Ben's franchisees become well educated on the pet food supply industry and the nutritional needs of pets before the doors of a new store open, and are updated on industry and companywide changes throughout franchise ownership. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Ben's Barketplace franchise support is never more than a phone call away. Experts on pet nutritional information, as well as pet food supplies and products, affiliates of Ben's Barketplace have an appreciation for pets of all kinds. |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Wild Bird Centers of America
Longtime bird-watching enthusiast George H. Petrides Sr. opened his first Wild Bird store in 1985 in Cabin John, Maryland. In 1990 the company began franchising. In addition to its Wild Bird Centers of America Inc., the company also offers Wild Bird Crossing stores designed for smaller markets.
Besides selling bird watching and feeding equipment and gifts, Wild Bird Centers and Wild Bird Crossings provide demonstrations, kids' programs and other educational events.
Wild Bird Centers has locations throughout the United States and Canada and is now based in Glen Echo, Maryland.
About Ben's Barketplace
More than just a pet supply store, Ben's Barketplace franchise owners embrace the opportunity to personally interact with customers to ensure their pets thrive through species correct nutrition.
Dogs and cats are our passion! When our customers seek our knowledge and expertise for their pets’ specific nutritional requirements, we've become a part of their family. This customer loyalty is what sets us apart from all other pet food stores!
Recession proof market. Even in times of economic downturn, pets play an important role in people's lives and require the best food and products available.
Veterans made this country great and continue to keep us safe, so Ben’s
Barketplace offers a 25% discount off the initial franchise fee for
veterans!