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Updated RecentlyWild Bird Centers of America vs EarthWise Pets Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wild Bird Centers of America vs EarthWise Pets including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $120,250 - $195,350 | $233,000 - $568,000 |
| Franchise Fee | $25,000 | $39,500 |
| Royalty Fee | 4.5% | 6% |
| Advertising Fee | - | 1% |
| Year Founded | 1985 | 2005 |
| Year Franchised | 1990 | 2008 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | Yes/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 40 hours Classroom Training: 80 hours Additional Training: Ongoing |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Wild Bird Centers of America
Longtime bird-watching enthusiast George H. Petrides Sr. opened his first Wild Bird store in 1985 in Cabin John, Maryland. In 1990 the company began franchising. In addition to its Wild Bird Centers of America Inc., the company also offers Wild Bird Crossing stores designed for smaller markets.
Besides selling bird watching and feeding equipment and gifts, Wild Bird Centers and Wild Bird Crossings provide demonstrations, kids' programs and other educational events.
Wild Bird Centers has locations throughout the United States and Canada and is now based in Glen Echo, Maryland.
About EarthWise Pets
The very first thing you should understand about EarthWise Pet and its family of brands: We don’t sell pets. We never did.
We are a coalition of locally-owned and operated pet nutrition stores and pet wellness spas striving to accomplish a unified mission to better the lives of our furry family members. Our first family owned store was opened in 1977 in Westminster, California and Huntington Beach, California.
Now, with over 150 locations and 40 years of experience, we have
developed a service that provides a truly unique pet store experience.