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Below is an in-depth analysis and side-by-side comparison of Captain Tony's vs Snappy Tomato Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $197,550 - $389,800 | $115,500 - $256,000 |
Franchise Fee | $10,000 - $20,000 | $14,000 |
Royalty Fee | 4.5% w/cap | 5% |
Advertising Fee | 2% | 2.5% |
Year Founded | 1972 | 1978 |
Year Franchised | 1985 | 1981 |
Term Of Agreement | 20 years | 15 years |
Term Of Agreement | 20 years | 15 years |
Renewal Fee | - | $2.5K |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | On-The-Job Training: up to 168 hours | Additional training available as needed |
Support | Purchasing Co-ops Toll-Free Line Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, Regional advertising |
Operations | Absentee Ownership Allowed
Number of employees needed to run franchised unit: 5 - 10
100% of current franchisees are owner/operators |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Michael J. Martella always believed his father's pizza was the best in the world. When the elder Martella, Antonio, opened the first Captain Tony's Pizza & Pasta Emporium in 1972, everyone in the family pitched in. When Michael graduated from college and began a career as a stockbroker, the pizzas he tried as he traveled around the country just didn't measure up to his father's. Realizing they had a superior product and concept, Michael tried to convince his father to expand the company, but Antonio wasn't interested. In 1987, Michael founded Captain Tony's Inc. and began franchising the restaurant. Each Captain Tony's location serves a variety of entrre and dessert pizzas, submarine sandwiches, pastas and salads. The franchise has restaurants in Great Britain as well as the United States.
Seeking new franchisees throughout the U.S. , Asia, Canada, Central America, Middle East, Mexico, Philippines, South America and Western Europe
In 1978, Bob Rotunda went to the races and put all his money on a horse named Snappy Tomato. The horse won. Rotunda took his winnings and opened the first Snappy Tomato Pizza that year. The company began franchising three years later.
Today Snappy Tomato Pizza has locations across the United States, Canada and Great Britain serving pizza, hoagies, salads and appetizers.