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Below is an in-depth analysis and side-by-side comparison of Captain Tony's vs Rosati's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $197,550 - $389,800 | $136,200 - $1,241,000 |
Franchise Fee | $10,000 - $20,000 | $30,000 |
Royalty Fee | 4.5% w/cap | 5% |
Advertising Fee | 2% | - |
Year Founded | 1972 | 1964 |
Year Franchised | 1985 | 2006 |
Term Of Agreement | 20 years | 10 years |
Term Of Agreement | 20 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/Yes | -/Yes |
Payroll | No/Yes | -/Yes |
Training & Support |
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Training | On-The-Job Training: up to 168 hours | A successful operation depends on hiring, training and retaining quality employees and management personnel. As part of the Rosati's Pizza Franchise Program we have designed a comprehensive training system for franchise owners and operators based on proven standards and guidelines developed over the years by Rosati's. Prior to the opening of your store, initial training will take place in one of our locations in addition to classroom training in our corporate office. With the exception of personal costs, transportation and lodging, your training expenses are included in the Franchise fee. On-The-Job Training: 292 hours Classroom Training: 6 hours |
Support | Purchasing Co-ops Toll-Free Line Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Our franchise consultants, working under the Director of Operations, maintain constant communication with all franchisees. You will receive operating and marketing information as well as new ideas to assist in the growth of your business. Also provided is an in-depth consultation report, which provides an analysis of your operation and a jointly prepared action plan to optimize store performance. Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Social media SEO Website development Email marketing Loyalty program/app | Rosati's marketing strategy targets the geographic area of each restaurant through the extensive use of distinctive print material. A local marketing manual also provides an outline to focus efforts on a variety of community oriented activities. The use of a sophisticated computerized point of sale system provides detailed customer information enabling us to execute the marketing strategy in a cost effective manner. Social media SEO Website development Email marketing Loyalty program/app |
Operations | Absentee Ownership Allowed
Number of employees needed to run franchised unit: 5 - 10
100% of current franchisees are owner/operators | Absentee Ownership Allowed Number of Employees Required to Run: 6 - 8 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Michael J. Martella always believed his father's pizza was the best in the world. When the elder Martella, Antonio, opened the first Captain Tony's Pizza & Pasta Emporium in 1972, everyone in the family pitched in. When Michael graduated from college and began a career as a stockbroker, the pizzas he tried as he traveled around the country just didn't measure up to his father's. Realizing they had a superior product and concept, Michael tried to convince his father to expand the company, but Antonio wasn't interested. In 1987, Michael founded Captain Tony's Inc. and began franchising the restaurant. Each Captain Tony's location serves a variety of entrre and dessert pizzas, submarine sandwiches, pastas and salads. The franchise has restaurants in Great Britain as well as the United States.
Seeking new franchisees throughout the U.S. , Asia, Canada, Central America, Middle East, Mexico, Philippines, South America and Western Europe