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Updated RecentlyCaptain Tony's vs Americas Incredible Pizza Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Captain Tony's vs Americas Incredible Pizza Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $197,550 - $389,800 | $500,000 - $7,000,000 |
| Franchise Fee | $10,000 - $20,000 | N/A |
| Royalty Fee | 4.5% w/cap | - |
| Advertising Fee | 2% | - |
| Year Founded | 1972 | 2002 |
| Year Franchised | 1985 | 2004 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: up to 168 hours | Our web-based computer training programs provides an interactive process to show the skills required for every employee position at our locations. It also includes tests that must be successfully completed before each employee receives hands-on training with a mentor. Because our training is web-based, needed changes or improvements can be enacted by a member of the corporate training staff from anywhere and made immediately available to all stores. We monitor the results of each location to ensure all of our stores are properly using our web based training program. This approach helps establish consistency and a high standard of customer service at each and every operation in the America's Incredible Pizza Company system. Our employee training systems have been an eye opener to other franchise groups who are “amazed” at the rapid pace we can open a new location with fully trained staff. The cost savings involved in our rapid training programs is phenomenal. |
| Support | Purchasing Co-ops Toll-Free Line Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Social media SEO Website development Email marketing Loyalty program/app | America's Incredible Pizza Company’s community involvement is the key to our marketing success. Positive marketing formats include student incentive programs in local schools, fundraisers, lock-ins with youth groups, Incredible birthday parties for all ages, Bravery Awards for dentists and doctors, group events for kids’ sports teams, civic organizations, family reunions, banquets �" the list goes on and on. From corporate events to family parties to Project Graduation lock-ins, fundraisers and everything in-between, we will be the number one, top-rated party place in your community. Customized websites for each location, direct mail advertising using cutting edge demographic profiles, internet, social media, email marketing and seasonal radio and television placements are all important tools in attracting thousands of customers each week. |
| Operations | Absentee Ownership Allowed
Number of employees needed to run franchised unit: 5 - 10
100% of current franchisees are owner/operators | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Captain Tony's
Michael J. Martella always believed his father's pizza was the best in the world. When the elder Martella, Antonio, opened the first Captain Tony's Pizza & Pasta Emporium in 1972, everyone in the family pitched in. When Michael graduated from college and began a career as a stockbroker, the pizzas he tried as he traveled around the country just didn't measure up to his father's. Realizing they had a superior product and concept, Michael tried to convince his father to expand the company, but Antonio wasn't interested. In 1987, Michael founded Captain Tony's Inc. and began franchising the restaurant. Each Captain Tony's location serves a variety of entrre and dessert pizzas, submarine sandwiches, pastas and salads. The franchise has restaurants in Great Britain as well as the United States.
Seeking new franchisees throughout the U.S. , Asia, Canada, Central America, Middle East, Mexico, Philippines, South America and Western Europe
About Americas Incredible Pizza Company
Do you believe owning a franchise should be fun?America's Incredible Pizza Company may be the perfect opportunity. When you purchase a franchise, you are not just purchasing a vibrant business, you will also have access to proven tools, processes and guidelines to help you manage a successful business. Our extensive research into the family entertainment industry identified a significant market segment not being served by major national competitors. The success of our flagship store has confirmed what we believed to be true when we started America's Incredible Pizza Company: give families a fun, wholesome atmosphere with food prepared according to the highest standards, offer it at a great value for their entertainment dollar, and they will come, not just once, but again and again. The America's Incredible Pizza Company concept works best when we locate our 22,000- to 90,000-square foot stores at high traffic "A" locations in communities of over 50,000 people. Open 11AM till 10PM seven days a week, we serve up to 15,000+ customers per week at an average sale of $10-$12 per person. Additionally, our indoor locations provide a controlled setting, where we aren't impacted by the extremes of changing seasons or adverse weather. While our stores do require a large space, there are incredible locations in many empty grocery stores, Wal-Mart and K-mart type buildings, as well as closed big box retailers like Circuit City which are ideally located and often can be leased or purchased at extremely favorable rates. For immediate information on franchising opportunities, email Tony Cox at [email protected]!