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Updated RecentlyCaptain Tony's vs Happy's Pizza Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Captain Tony's vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $197,550 - $389,800 | $336,500 - $608,000 |
| Franchise Fee | $10,000 - $20,000 | $35,000 |
| Royalty Fee | 4.5% w/cap | 1.5K/mo |
| Advertising Fee | 2% | Up to 1% |
| Year Founded | 1972 | 1996 |
| Year Franchised | 1985 | 2007 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: up to 168 hours | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
| Support | Purchasing Co-ops Toll-Free Line Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
| Marketing | Social media SEO Website development Email marketing Loyalty program/app | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
| Operations | Absentee Ownership Allowed
Number of employees needed to run franchised unit: 5 - 10
100% of current franchisees are owner/operators | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | Yes |
| International Expansion | Yes | - |
Company Overviews
About Captain Tony's
Michael J. Martella always believed his father's pizza was the best in the world. When the elder Martella, Antonio, opened the first Captain Tony's Pizza & Pasta Emporium in 1972, everyone in the family pitched in. When Michael graduated from college and began a career as a stockbroker, the pizzas he tried as he traveled around the country just didn't measure up to his father's. Realizing they had a superior product and concept, Michael tried to convince his father to expand the company, but Antonio wasn't interested. In 1987, Michael founded Captain Tony's Inc. and began franchising the restaurant. Each Captain Tony's location serves a variety of entrre and dessert pizzas, submarine sandwiches, pastas and salads. The franchise has restaurants in Great Britain as well as the United States.
Seeking new franchisees throughout the U.S. , Asia, Canada, Central America, Middle East, Mexico, Philippines, South America and Western Europe
About Happy's Pizza