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Below is an in-depth analysis and side-by-side comparison of Captain Tony's vs Firo Fire Kissed Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $197,550 - $389,800 | $454,000 - $1,515,000 |
Franchise Fee | $10,000 - $20,000 | $30,000 |
Royalty Fee | 4.5% w/cap | 5% |
Advertising Fee | 2% | - |
Year Founded | 1972 | 2014 |
Year Franchised | 1985 | 2017 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Must have a net worth of $900,000 with strong credit. You and your partners must have a minimum liquidity of $250,000 per restaurant to be developed. This includes anything besides home equity that can be converted to cash within 30 days. Retirement accounts such as an IRA or 401 (k) can be considered. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: up to 168 hours | 3 weeks training program for 2 individuals at our Lawton facility |
Support | Purchasing Co-ops Toll-Free Line Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | You get access to our brand, recipes & procedures, vendors, training, store build-out & trade dress, website, social media, online ordering, gift card program, etc. Most importantly, you get to be a part of a dynamic organization that is dedicated to serving custom-built, artisanal pizza in a completely new way. This is a top franchising opportunity you need to take advantage of. 5 days of opening support PR and grand opening support Ongoing field visits and franchisor support |
Marketing | Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed
Number of employees needed to run franchised unit: 5 - 10
100% of current franchisees are owner/operators | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Michael J. Martella always believed his father's pizza was the best in the world. When the elder Martella, Antonio, opened the first Captain Tony's Pizza & Pasta Emporium in 1972, everyone in the family pitched in. When Michael graduated from college and began a career as a stockbroker, the pizzas he tried as he traveled around the country just didn't measure up to his father's. Realizing they had a superior product and concept, Michael tried to convince his father to expand the company, but Antonio wasn't interested. In 1987, Michael founded Captain Tony's Inc. and began franchising the restaurant. Each Captain Tony's location serves a variety of entrre and dessert pizzas, submarine sandwiches, pastas and salads. The franchise has restaurants in Great Britain as well as the United States.
Seeking new franchisees throughout the U.S. , Asia, Canada, Central America, Middle East, Mexico, Philippines, South America and Western Europe
Our visionary founder assembled a group of recognized restaurant experts
and partnered with internationally renowned chefs to create an
exceptional dining experience at a concept that is uniquely special, but
still replicable. Now, Firo is bringing it’s fire kissed pizza to other
parts of the country through the Firo Fire Kissed Pizza franchise
program. Now is your chance to own a piece of the pie with your own Firo
Fire Kissed Pizza restaurant.
As we set our sights on growing this exceptional concept, it’s good to
know the pizza restaurant industry earns annual revenue of $39 billion
in sales and expected to increase. According to the USDA about one in
eight Americans consume pizza on any given day. There is no doubt that
Americans love their pizzas and savvy business entrepreneurs will love
our franchise program.Next comes the main ingredient, training. You and your managers will
be thoroughly trained at headquarters in Lawton, Oklahoma. The Firo team
will lead you through both classroom and on-the-job training. In the
classroom, some of the topics that will be covered are guest service,
kitchen and food prep steps, inventory, accounting procedures,
management techniques, use of software systems, and much more.