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Below is an in-depth analysis and side-by-side comparison of Cafe Ala Carte vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $56,200 - $123,300 | $300,000 - $500,000 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 8-5% | 7.5% |
Advertising Fee | - | 2% |
Year Founded | 1996 | 1975 |
Year Franchised | 2000 | 1975 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | The then-current franchise fee | - |
Business Experience Requirements |
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Experience | - | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Toll-free phone line, Grand opening, Internet | - |
Marketing | Ad slicks | - |
Operations |
Franchise can be run from home. International franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | Yes |
International Expansion | Yes | Yes |
Since 1996, Cafe Ala Carte provides a unique service to the food and beverage industry by capitalizing on the popularity of specialty coffees. By creating a niche in this market, people are experiencing a new and exciting idea for their events. Most franchises are simply duplicated or reinvented ideas. But Cafe Ala Carte is among the first of its kind. Our system has proven successful, and allows us to capitalize on one of the world's fastest growing trends.
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.