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Below is an in-depth analysis and side-by-side comparison of Doc Chey's Asian Kitchen vs How Do You Roll? including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $287,500 - $462,000 | $350,000 - $500,000 |
Franchise Fee | $25,000 | N/A |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1997 | - |
Year Franchised | 2004 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 50% of then-current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
Marketing | Co-op advertising | Tried-and-true methods and materials, including our "Frequent Roller" program, professionally designed point-of-sale signage and menu boards, distinctive outdoor logo signage, and our catalog of digital print advertising media. |
Operations |
Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
When we opened the first Doc Chey's in 1997, our goal was simple: operate a neighborhood restaurant that serves our guests affordable, delicious, pan-Asian food.
Although we have been true to our original mission, we quickly learned that we had an even greater mission, and that was to improve the communities we serve. We did this by becoming stakeholders in our neighborhoods and fostering good karma in our communities through various initiatives - dine-outs that support local schools and charitable organization, donations to local organizations for fundraising events, and hosting charitable events like Morningside Mile and Breakfast with Santa.
Through our efforts, we have donated over $200,000 in cash and food to local schools and non-profit organizations. We work hard to live our values everyday - treat others as we wish to be treated and give without expecting anything in return.
We will continue to work hard every day to help make our communities better places to live - one noodle bowl at a time.
How Do You Roll? presents a special opportunity that corresponds with the major cultural trends of our times. Today's emphasis on healthy and green living, and fresher food choices, are all reflected in a How Do You Roll? restaurant. According to research published by the National Restaurant Association1 , today's restaurant visitors respond to the following: � "Quick-casual" dining opportunities � Small plates for tasting and sampling a variety of flavors and textures � Healthy, lower-fat alternatives to typical fast-food fare � Ethically farmed or wild-caught seafood � Innovative preparation � Shareable options � Easy-on�the-budget menus At How Do You Roll? customers get all that � PLUS party platters, take-out, and even delivery in some areas. And locations can offer beer and wine to attract the dinner crowd. All of this means multiple potential revenue streams for the franchise owner. Wi-Fi connections in a refreshing up-beat interior design, plus presence on online social networking sites, add to the overall appeal. The How Do You Roll? concept offers franchisees with a unique food service opportunity with relatively low start-up costs and a remarkably simple operating system. It is designed to work well in a variety of locations, including strip centers, shopping malls, and urban, suburban, college and small town settings, to name only a few. Our d�cor package is adaptable to virtually any footprint, typically 1,800 to 2,200 square feet, within a wide range of commercial spaces, so location selection is simplified. If you'd like more information, or to schedule an interview with Yuen Yung, CEO of How Do You Roll? A maki sushi bar, please call 512-394-6104 or email at [email protected]