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Below is an in-depth analysis and side-by-side comparison of Doc Chey's Asian Kitchen vs Little Sheep Hot Pot including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $287,500 - $462,000 | $500,000 - $1,200,000 |
Franchise Fee | $25,000 | $50,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | - |
Year Founded | 1997 | 1999 |
Year Franchised | 2004 | 2003 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 50% of then-current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | For our franchisees (two persons at most) soup base and broth formulation and preparation food preparation and presentation management of the dining area and the kitchen financial control POS system inventory control etc. training workshops in various forms at irregular intervals to facilitate communication and learning for all of our franchisees. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | After the grand opening of the franchised restaurant, we will visit its business and operation from time to time. Then, based on the inspections results, we will make proper suggestions and require corrections when necessary to enhance the franchisee's profitability. We will supply the Little Sheep proprietary soup condiments, designate some of the meat, food and beverage, constructive materials and equipment suppliers, and also assist franchisees with the purchase of dishware, uniforms, and some of the key materials as part of our franchising support. |
Marketing | Co-op advertising | By establishing the System Marketing Fund (1% of total sales of each store, including the corporate affiliates and franchisees), we will consolidate all marketing resources for the most optimized result. It will continue to enhance the brand image through advertisement, promotion, PR event and brand image exposure in order to boost the restaurant's recognition and credibility. Moreover, we will also facilitate various marketing activities to support franchisee's own marketing programs. |
Operations |
Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
When we opened the first Doc Chey's in 1997, our goal was simple: operate a neighborhood restaurant that serves our guests affordable, delicious, pan-Asian food.
Although we have been true to our original mission, we quickly learned that we had an even greater mission, and that was to improve the communities we serve. We did this by becoming stakeholders in our neighborhoods and fostering good karma in our communities through various initiatives - dine-outs that support local schools and charitable organization, donations to local organizations for fundraising events, and hosting charitable events like Morningside Mile and Breakfast with Santa.
Through our efforts, we have donated over $200,000 in cash and food to local schools and non-profit organizations. We work hard to live our values everyday - treat others as we wish to be treated and give without expecting anything in return.
We will continue to work hard every day to help make our communities better places to live - one noodle bowl at a time.
Yum China Holdings, Inc. is China's leading restaurant company with a vision of making every life taste beautiful. From a single restaurant in 1987, the company now operates over 7,500 restaurants over 1,100 cities and towns spanning every province and autonomous region across mainland China.