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Below is an in-depth analysis and side-by-side comparison of Ruffin's Pet Centres vs MUTTS Canine Cantina including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $1,415,354 - $1,739,275 |
Franchise Fee | $20,000 | $40,000 |
Royalty Fee | 4% | 7% |
Advertising Fee | 1% | - |
Year Founded | 1985 | 2013 |
Year Franchised | 1987 | 2018 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | On-The-Job Training: 102 hours Classroom Training: 24.5 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Grand Opening Security/Safety Procedures Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad Templates Social media Website development Email marketing |
Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Number of Employees Required to Run: 12 - 15 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Ruffin's Pet Centre started in a small town in Southern Ontario. The founder of the company opened a retail outlet after observing first-hand the success of a discount pet food chain. By combining the best features of a pet store with the benefits of a pet food store - the store was an immediate success. The pet industry proved to a growing enterprise and led to franchising, with the first store sold in September 1986 in Grimsby, Ontario. Since then we have added a 10,000 sq ft warehouse, hundreds of private label products and the most comprehensive line of pet food in the industry. After decades of success Ruffin's continues to provide pet owners the best products, selection and price. Ruffin's also provides a fantastic opportunity for pet business ownership with two retail pet franchise concepts available. Overall Ruffin's is the number one choice for success with pets!
MUTTS Canine Cantina® is an innovative concept that is unrivaled in its space. While many restaurants allow dogs to dine on a patio while leashed, MUTTS offers a dog friendly cantina as well as off leash parks for small and large dogs, allowing dog lovers to enjoy all their favorite things, in one great place - good friends, great food and drinks and a fun outdoor environment.
MUTTS is a place where dogs can run, exercise and play in the fresh air - and dog owners can relax and socialize, while spending time with their pets and catching their favorite game or featured show on large screen televisions. Our private dog park(s) offers daily passes, monthly subscriptions or annual memberships. There is no admittance fee to eat in the Cantina.
Franchisees will have their choice of a building fully equipped with a kitchen for delivery of our MUTTS menu, or the ability to choose a building module with the equipment necessary for the bar and work with food truck vendors for food delivery.