Slumberland vs Apricot Lane Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Slumberland vs Apricot Lane including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Slumberland Franchise
Apricot Lane Franchise
Investment $545,500 - $1,994,000$137,150 - $361,800
Franchise Fee $30,000 - $50,000$39,500
Royalty Fee 3%5.5%
Advertising Fee 1%-
Year Founded 19671991
Year Franchised 19772004
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee --


Business Experience Requirements
 
Slumberland Franchise
Apricot Lane Franchise
Experience
  • General business experience
  • Industry experience, marketing skills preferred, but not necessary; strong understanding of retail business and commitment to customer service
    		• -

    Financing Options
     
    Slumberland Franchise
    Apricot Lane Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoNo/No
    Equipment No/NoNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Slumberland Franchise
    Apricot Lane Franchise
    Training Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations Absentee Ownership Allowed

    Number of Employees Required to Run: 10

    Number of employees needed to run franchised unit: 5 - 5

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Slumberland Franchise
    Apricot Lane Franchise
    US Expansion NoYes
    Canada Expansion NoNo
    International Expansion NoNo

    Company Overviews

    About Slumberland

    Slumberland is a privately held company with 50 years experience in the furniture industry, and over 40 years of franchising experience. Since first opening as a mattress specialty shop in 1967, we have expanded our product mix and grown to 53 corporate and 74 franchise stores across 12 states. We enjoy a strong brand position in the US furniture industry with unbroken consecutive years of growth. Slumberland holds the largest combined market in share in the Central and Midwest United States and is the region’s premier home furnishing retailer.

    Seeking new franchise units in the following states:

    Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, South Dakota, Wisconsin, Wyoming   


    "Entrepreneur
    #309 in Franchise 500 for 2020.

    About Apricot Lane

    Our Apricot Lane specialty retail stores are part of a Country Visions retail franchise system that specializes in unique gifts, fashion accessories and home decor products. When you join the Country Visions franchise system, you will benefit from one of the most advanced operational systems in the nation. You will gain access to extensive networking resources, including preferred national vendors who offer our stores volume discounts and exclusive products; marketing support from our in-house advertising; state-of-the-art point of sale, inventory management and computer support systems; and national franchise conventions for direct franchise networking and training. You will also be trained by our professional staff at our Country Visions University in visual merchandising, pricing strategies, customer service, marketing and computer systems, as well as employee motivation and development.

    The total investment necessary to begin operation of your first COUNTRY VISIONS store is $137,150 to $361,800 for a start-up store. This includes $37,500 to $49,300 that must be paid to the franchisor or its affiliate.
    The total investment necessary to begin operation of your second and each subsequent COUNTRY VISIONS store is $112,650 to $337,300 for a start-up store. This includes $18,000 to $24,800 that must be paid to the franchisor or its affiliate.