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Updated RecentlySlumberland vs Christmas Decor Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Slumberland vs Christmas Decor including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $545,500 - $1,994,000 | $19,550 - $62,250 |
| Franchise Fee | $30,000 - $50,000 | $11,400 - $31,500 |
| Royalty Fee | 3% | 5% |
| Advertising Fee | 1% | 1% |
| Year Founded | 1967 | 1986 |
| Year Franchised | 1977 | 1996 |
| Term Of Agreement | 10 years | 5 years |
| Term Of Agreement | 10 years | 5 years |
| Renewal Fee | - | $2K |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | Yes/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours | Classroom Training: 36 hours Additional Training: Regional training |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Newsletter Meetings/Conventions Toll-Free Line Online Support Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations |
Absentee Ownership Allowed Number of Employees Required to Run: 10 |
Franchise can be run from home. Absentee Ownership Allowed Number of Employees Required to Run: 4 |
Expansion Plans |
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| US Expansion | No | Yes |
| Canada Expansion | No | Yes |
| International Expansion | No | Yes |
Company Overviews
About Slumberland
Slumberland is a privately held company with 50 years experience in the furniture industry, and over 40 years of franchising experience. Since first opening as a mattress specialty shop in 1967, we have expanded our product mix and grown to 53 corporate and 74 franchise stores across 12 states. We enjoy a strong brand position in the US furniture industry with unbroken consecutive years of growth. Slumberland holds the largest combined market in share in the Central and Midwest United States and is the region’s premier home furnishing retailer.
Seeking new franchise units in the following states:
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About Christmas Decor
Christmas Decor offers individuals and businesses the ability to generate significant revenues during a time that is traditionally slow for many seasonal businesses. The Christmas Decor franchise opportunity provides seasonal businesses the ability to offset their fixed overhead costs and maintain their key employees all year around. They cross sell Christmas decorating services to their existing customer base, while generating new customers with the convenience of our services.
The majority of our almost 400 franchisees nationally were operating a seasonal business when they came to Christmas Decor. They had no prior decorating experience, but they understood what it means to work hard to grow a successful business. Each one found that Christmas Decor was the perfect seasonal business to expand their revenues.
When it comes to Christmas lighting and decorating, Christmas Decor has established itself as the brand of choice by tens of thousands of customers across the nation. We have successfully differentiated our franchise by not only creating a national brand, but by making that brand represent the highest level of service, dependability, and value. We have taken a seemingly simple concept, and through enhanced service and product deliverables, created a reputation that has fueled the growth of our franchisee system. At the core of Christmas Decor is experienced leadership, staff, and a national network of franchisees that share passion for the business.