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Below is an in-depth analysis and side-by-side comparison of Slumberland vs Furniture Medic including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $545,500 - $1,994,000 | $80,799 - $90,136 |
Franchise Fee | $30,000 - $50,000 | $33,000 |
Royalty Fee | 3% | 7% |
Advertising Fee | 1% | 2% |
Year Founded | 1967 | 1992 |
Year Franchised | 1977 | 1992 |
Term Of Agreement | 10 years | 5 years |
Term Of Agreement | 10 years | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/No |
Start-up Costs | No/No | Yes/No |
Equipment | No/No | Yes/No |
Inventory | No/No | Yes/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours | On-The-Job Training: 97-101 hours Classroom Training: 61 hours Additional Training: Home study/mentor program |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
Marketing | Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development |
Operations |
Absentee Ownership Allowed Number of Employees Required to Run: 10 |
Franchise can be run from home. International franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | No | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
Slumberland is a privately held company with 50 years experience in the furniture industry, and over 40 years of franchising experience. Since first opening as a mattress specialty shop in 1967, we have expanded our product mix and grown to 53 corporate and 74 franchise stores across 12 states. We enjoy a strong brand position in the US furniture industry with unbroken consecutive years of growth. Slumberland holds the largest combined market in share in the Central and Midwest United States and is the region’s premier home furnishing retailer.
Seeking new franchise units in the following states:
Joseph Lunsford wasn't looking to start a business when he moved into a new home and realized that several pieces of his furniture had been damaged in transit, but start one he did. He founded Furniture Medic in 1992 in response to his dissatisfaction with the long turnaround time that was common with most refurnishing shops. In 1996 Furniture Medic was acquired by ServiceMaster and has since grown to more than 600 locations throughout the United States, Canada and Europe.