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Below is an in-depth analysis and side-by-side comparison of Why USA vs Keller Williams Realty including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $17,000 - $103,400 | $183,447 - $336,495 |
Franchise Fee | N/A | $35,000 |
Royalty Fee | Varies | 6% |
Advertising Fee | - | 1,000/year |
Year Founded | 1988 | 1983 |
Year Franchised | 1989 | 1987 |
Term Of Agreement | 3 years | 5 years |
Term Of Agreement | 3 years | 5 years |
Renewal Fee | - | $2.5K |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | 2 conferences per year, monthly tele-conferences | Ongoing country-wide |
Support | Meetings, Internet, Field operations/evaluations | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
Marketing | Co-op advertising, Ad slicks | Regional advertising |
Operations |
5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | No | Yes |
Why USA was founded in 1988 and began franchising in 1989. The company utilizes a flat-fee commission system as well as its own sales program. It now has locations throughout the United States and is based in Cedar Rapids, Iowa.