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Below is an in-depth analysis and side-by-side comparison of Martinizing Dry Cleaning vs Dryclean USA including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $419,650 - $730,525 | $261,500 - $606,500 |
Franchise Fee | $69,500 | $30,000 |
Royalty Fee | 6% | $6.9K/yr. |
Advertising Fee | 1% | - |
Year Founded | 1949 | 1976 |
Year Franchised | 1949 | 1978 |
Term Of Agreement | 20 years | 10 years |
Term Of Agreement | 20 years | 10 years |
Renewal Fee | $1K | $5K |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | No/Yes |
Start-up Costs | Yes/No | No/Yes |
Equipment | Yes/No | No/Yes |
Inventory | Yes/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | On-The-Job Training: 120 hours Classroom Training: 40 hours Additional Training: At existing franchised plant | Available at headquarters, Available at franchisee's location, At Dryclean USA training plant |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, Regional advertising |
Operations |
International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 4 Absentee ownership of franchise is allowed. (99% of current franchisees are owner/operators)
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25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 - 7
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Martinizing Dry Cleaning franchise is well suited for individuals who
typically want to develop multiple units. They wish to work on their
business rather than in their dry cleaning business
Territory
Single and exclusive multi-unit development areas are available to
develop upscale full-service plants, satellite stores, and route service.
Investment
The typical total investment for a Martinizing Dry Cleaning business is $385,000 of which 75% may be financed.
Advantages
You do not need to invent this solid, recession resistant business.
We’ve helped hundreds of individuals just like you achieve their dreams in
the incredibly stable dry cleaning business.
Time Frame
The typical time to open your first dry cleaning store after acceptance of your site is 3 to 6 months.
Financial Requirements
Net worth of $400,000 with liquid assets of $125,000
Franchisee’s Initial Role
Initially you will manage a few employees (typically 4-5) and focus on
providing the ultimate in quality and customer service in growing the
business.
Franchisee’s Long Term Role
Shortly after opening store one you will begin networking within the
market and initiate further growth through additional plants, satellite
stores, and route services.