Jo to Go vs Williams Fresh Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Jo to Go vs Williams Fresh Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$82,500 - $786,000 | $300,000 - And Up |
| Franchise Fee |
$25,000 | $35,000 |
| Royalty Fee |
7% | 6% |
| Advertising Fee |
- | 1.5% |
| Year Founded |
1998 | 1993 |
| Year Franchised |
2001 | 1994 |
| Term Of Agreement |
15 years | - |
| Term Of Agreement |
15 years | - |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
General business experience | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/Yes | -/- |
| Start-up Costs |
No/Yes | -/- |
| Equipment |
No/Yes | -/- |
| Inventory |
No/No | -/- |
| Receivables |
No/No | -/- |
| Payroll |
No/No | -/- |
Training & Support |
| Training |
- | - |
| Support |
Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing |
Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
| US Expansion |
Yes | - |
| Canada Expansion |
No | No |
| International Expansion |
No | No |
Company Overviews
About Jo to Go
It's the People That Make the Support Superior -
The people at the Jo To Go Coffee - Franchise Support Center offices are all committed to supporting and growing our franchise system. They are dedicated and willing people that were found using the same hiring system we share with our franchisee partners.Jo To Go Coffee offers robust support from a collection of bright and talented professionals across marketing & advertising, real estate, graphic design, accounting, operations, training and franchise sales. Getting answers and assistance, even from the officers of the company, is only a phone call, email or a visit away. We look forward to meeting and serving you!
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
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