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Updated RecentlyJo to Go vs Good Earth Coffeehouse and Bakery Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Jo to Go vs Good Earth Coffeehouse and Bakery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $82,500 - $786,000 | $385,000 - $595,000 |
| Franchise Fee | $25,000 | $35,000 |
| Royalty Fee | 7% | 7% |
| Advertising Fee | - | 2% |
| Year Founded | 1998 | 1991 |
| Year Franchised | 2001 | 2005 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Our Training Program equips you with the skills and knowledge you need to operate your Good Earth Coffeehouse. Training is held at Good Earth’s corporate offices and a training store, both in Calgary, Alberta. The cost of our Training Program is included in the franchise fee, although you will have personal expenses including transportation, meals, and accommodations while training. All Good Earth Franchise Partners are required to attend and successfully complete the training program. |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | * Ongoing use of Good Earth Cafes Ltd. Trademarks and Operating System * National Marketing Program * Local Marketing Guidance * Corporate Communication Programs |
| Operations |
100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Jo to Go
It's the People That Make the Support Superior - The people at the Jo To Go Coffee - Franchise Support Center offices are all committed to supporting and growing our franchise system. They are dedicated and willing people that were found using the same hiring system we share with our franchisee partners.Jo To Go Coffee offers robust support from a collection of bright and talented professionals across marketing & advertising, real estate, graphic design, accounting, operations, training and franchise sales. Getting answers and assistance, even from the officers of the company, is only a phone call, email or a visit away. We look forward to meeting and serving you!
About Good Earth Coffeehouse and Bakery
The first Good Earth Coffeehouse opened in Calgary on a hot summer day in 1991. Our Founders, Nan Eskenazi and Michael Going, began with a desire to serve exceptional coffee and wholesome food, with a down-to-earth attitude. Nan hailed from the Pacific Northwest - a coffee mecca of sorts - thus she was in charge of creating the coffee part of Good Earth. Michael grew up on ranches in Southern Alberta and so he had a taste for real, good food and had the recipes too! Between the two of them they got Good Earth off to a good start. Since then many other folks have become a part of Good Earth. And they all brought great ideas, experiences, and recipes with them.
Now there are over forty cafes. They are warm and inviting places where people like to meet… for coffee, breakfast, lunch, a treat, a business meeting, dinner, a book club, a date, a break, a support group, a political uprising, or any other reason people like to get together! Many of our cafes feature communal seating, some furniture made from reclaimed wood (that means it was part of an old building and now has a new life in Good Earth), local art and sometimes live music.
Join our team and prosper with purpose.