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Updated RecentlyJo to Go vs Seattle's Best Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Jo to Go vs Seattle's Best Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $82,500 - $786,000 | $267,200 - $444,000 |
| Franchise Fee | $25,000 | $30,000 |
| Royalty Fee | 7% | 5%-7% |
| Advertising Fee | - | 1% |
| Year Founded | 1998 | 1970 |
| Year Franchised | 2001 | 1994 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Initial training is included with your start-up fees. With expert training, your team will confidently deliver the successful Seattle's Best Coffee experience every time. You will have the opportunity to train in our corporate cafes and we come to your soon-to-open cafe to initiate a three week training course prior to opening. |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | The Seattle's Best Coffee comprehensive franchise program provides its franchisees with support from site selection approvals to store opening assistance, initial cafe training, ongoing consultation, employee training programs, marketing programs and materials, new products and more. |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Jo to Go
It's the People That Make the Support Superior - The people at the Jo To Go Coffee - Franchise Support Center offices are all committed to supporting and growing our franchise system. They are dedicated and willing people that were found using the same hiring system we share with our franchisee partners.Jo To Go Coffee offers robust support from a collection of bright and talented professionals across marketing & advertising, real estate, graphic design, accounting, operations, training and franchise sales. Getting answers and assistance, even from the officers of the company, is only a phone call, email or a visit away. We look forward to meeting and serving you!
About Seattle's Best Coffee
Seattle's Best Coffee is now franchising as part of the Starbucks Corporation portfolio, where will you find another franchise opportunity this irresistible? Seattle's Best Coffee is ready to bring our Uncommonly Smooth coffees, full day-part menu offerings and unparalleled guest experience to your area. For more than 40 years, Seattle's Best Coffee has played a pivotal role in delivering on America's demand for smooth tasting coffee. Our strong support makes our coffee franchise the one everyone wants to get their hands on. If you're ready to go, we are too.
If you can answer "Yes" to all the questions below, then we want to talk with you.
* I want to get in on the ground floor of an exciting business opportunity.
* I have translatable business experience and/or ownership skills related to the operation of a coffee franchise.
* I am able to operate multiple locations.
* I have a net worth of at least $1 million and liquidity of $250,000
* I can secure my own financing.
* I have knowledge and insight into the markets I will operate in.
* I will be 100% committed to making my coffee franchise the best it can be.
* I want to work hard, have fun and be an ambassador for the Seattle's Best Coffee brand in my local market.
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