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Below is an in-depth analysis and side-by-side comparison of Jo to Go vs Logic in a Cup Espresso including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $82,500 - $786,000 | $65,050 - $364,700 |
Franchise Fee | $25,000 | $19,900 |
Royalty Fee | 7% | 6% |
Advertising Fee | - | 2% |
Year Founded | 1998 | 2011 |
Year Franchised | 2001 | 2014 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
It's the People That Make the Support Superior - The people at the Jo To Go Coffee - Franchise Support Center offices are all committed to supporting and growing our franchise system. They are dedicated and willing people that were found using the same hiring system we share with our franchisee partners.Jo To Go Coffee offers robust support from a collection of bright and talented professionals across marketing & advertising, real estate, graphic design, accounting, operations, training and franchise sales. Getting answers and assistance, even from the officers of the company, is only a phone call, email or a visit away. We look forward to meeting and serving you!
Logic in a Cup Espresso is a cafe that mixes great coffee with philosophy. The co-founder became interested in philosophy at a young age and decided that it made the perfect combination with coffee. She opened up her coffee shop because she wanted a cafe where only the best coffee was served. She uses special blends of organically certified, fair trade beans to make coffee beverages that are excellent. Any drink they make can be served hot, on ice, or blended for a variety of different tastes and seasons. Their specialty coffee drinks are named for philosophers like Socrates, Plato, and Dante. In addition to coffee drinks, they also offer hot chocolate, teas, fruit smoothies, Italian sodas, bottled water and juices. To go with your beverages, Logic in a Cup Espresso has breakfast and lunch sandwiches and combos. In addition to their café, Logic in a Cup Espresso also offers many of their products for sale online. You can order items like bags of their specially blended coffee beans to make your own perfect cup of coffee at home.