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Updated RecentlyDrama Kids vs LearningRx Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Drama Kids vs LearningRx including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $33,800 - $73,500 | $90,000 - $149,000 |
| Franchise Fee | $27,500 - $57,500 | $25,000 |
| Royalty Fee | 8% | 7% -8% |
| Advertising Fee | 1% | 3% |
| Year Founded | 1979 | 1986 |
| Year Franchised | 1989 | 2003 |
| Term Of Agreement | 5 years | 10 years |
| Term Of Agreement | 5 years | 10 years |
| Renewal Fee | $2K | $5K |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/Yes | No/No |
| Receivables | No/Yes | No/No |
| Payroll | No/Yes | No/No |
Training & Support |
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| Training | 1 day of regional training plus annual conference. Classroom Training: 52 hours Additional Training: Via webinar Absentee Ownership Allowed | As a brain training company, we value initial and ongoing training very highly. Our training includes a 2-day job shadowing with one of our franchisees prior to our 10-day training in Colorado Springs, CO. The 10-day franchise training covers our over 200 proprietary training procedures, marketing, public relations, business operations, networking, testing, administration, hiring, and much more. Our brain trainers are trained on-site by the franchisee, using over 40 hours of online material as well as 20-30 hours of in-person training and observation. We also offer ongoing training and support via our Helpdesk (phone and email support) and quarterly calls with our support team. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | We know that the success of our franchisees is our success. Valuable support is a top priority for us, and we strive to help our franchisees however possible. Our support team is led by a former franchisee and LearningRx parent, who understands the day-to- day running of a center firsthand. We also have a marketing and business coach, who will help our first-year franchisees create and implement their 12-month business plan and offer ongoing support of business operations. The support team also runs the helpdesk, which is available by phone and email and boasts a very fast turnaround. We provide a franchise operations system designed to support all of your business needs from site selection and build out to launch marketing and sales prospecting. We are continually introducing new Brain Balance programs, products and services to increase your sales opportunities. Through national media exposure, training and consulting by program creator and co-founder, Dr. Robert Melillo renowned researcher, lecturer and author of several best sellers including, Disconnected Kids, Reconnected Kids and his latest book, Autism |
| Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing | We offer new materials on a regular basis across multiple platforms: social media, print, TV, radio, PPC, SEO, etc. You can also join a voluntary marketing co-op where applicable. *National PR exposure *Exposure Across the Digital Landscape *Web-based Requisition System for Customized Marketing Materials *Local Marketing Guidance |
| Operations |
Franchise can be run from home. 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 4 Absentee ownership of franchise is NOT allowed. | 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 3 Absentee ownership of franchise is allowed. (67% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | Yes |
| International Expansion | Yes | No |
Company Overviews
About Drama Kids
In 1979, teacher Helen O'Grady began offering after-school drama classes to children in Perth, Australia. The positive response from both parents and students convinced O'Grady to open more studios. By 1987, she had opened 24 locations around Perth, operating under the Helen O'Grady Children's Drama Academy. The company began franchising in Australia in 1989 and first offered international master licenses in 1993. In 2000, the company began operations in the United States as Drama Kids International.
Drama Kids franchisees offer children age 5 to 17 drama classes at schools, community centers and churches. The program runs on a 40-week school year basis, made up of a single hour-long session per week. Each year ends with a performance for family and friends.
Seeking new franchise units Worldwide
The total investment necessary to begin operation of a Drama Kids
franchised business with a standard territory is between $33,800 and
$43,500. This includes $27,500 that must be paid to the franchisor or
its affiliate(s).
The total investment necessary to begin operation of a
Drama Kids franchised business with an optional expanded territory is
between $33,800 and $73,500. This includes $57,500 that must be paid to
the franchisor or its affiliate(s).
#287 in Franchise 500 for 2020.
About LearningRx
In the 1980's, brothers Dr. Ken Gibson and Dr. Keith Gibson--
a specialist in visual processing and a clinical psychologist,
respectively-- sought a way to help people with learning difficulties to
learn more quickly and easily. They developed a series of short,
intense training exercises to improve concentration and recall
abilities. Once this method proved successful in trials, they continued
to test and enhance the program with input from other specialists in
education, medicine and psychology, in order to help students with
attention problems, dyxlexia, memory problems and other learning
disabilities to improve their cognitive skills.
Dr. Ken Gibson began franchising under the name LearningRx in 2003, and
is currently the company's CEO.
Veteran Incentives 10% off franchise fee
Veteran Incentives 10% off franchise fee
2016 #1 Educational Franchise by FranchiseRankings.com!
Part of the Entrepreneur Franchise 500® 7 years in a row!