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Below is an in-depth analysis and side-by-side comparison of Drama Kids vs Athena Learning Centers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $33,800 - $73,500 | $35,000 - $160,000 |
Franchise Fee | $27,500 - $57,500 | $2,500 - $30,000 |
Royalty Fee | 8% | 7% |
Advertising Fee | 1% | 2% Nat'l $500/Mo Local |
Year Founded | 1979 | 2011 |
Year Franchised | 1989 | 2011 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $2K | - |
Business Experience Requirements |
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Experience | We are glad you have chosen to investigate Athena as a potential opportunity and we look forward to speaking to you, answering your questions, and developing a successful business relationship. We are currently looking for both single and multi-unit franchisees to open our Learning Centers. Franchisee candidates must meet certain qualifications to be considered for both single-unit and multi-unit franchise opportunities. In order to qualify for a single location, you will need a minimum net worth of $150,000 and liquid assets of $50,000. A good credit record / credit history is also required, evidenced by prompt payment of all financial obligations. Multi-unit candidates will be pre-qualified on an individual basis. Total Estimated Investment Range $66,000 to $146,000 The Initial Franchise Fee is $25,000. Franchisees pay royalties of 7% of gross sales, an advertising marketing fee of 2% of gross sales, and must purchase local advertising of at least $500 per month. Franchise candidates will be evaluated based on business abilities and experience, personal drive for success and financial strength. Athena Learning Center franchises are available for ambitious and entrepreneurial individuals willing to assume the risks - and eager to reap the rewards - of owning their own business. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | 1 day of regional training plus annual conference. Classroom Training: 52 hours Additional Training: Via webinar Absentee Ownership Allowed | Staff Training On-Site and at Athena University On-going owner/center director support training |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | You can expect support in the following areas: Athena Total Solutions� Products and Services: Math, Literacy, and Science Curriculum powered by Pearson Education In-Center and On line SAT/ACT Prep Courses by The Princeton Review� Diagnostic in-center assessment On line homework help powered by Virtual Nerd Student Progress Tracking System Athena Center Management System, powered by Athena on Demand Automated Center Check-in System for Students Automatic Monthly Billing System Recommended Reading List with Books available for purchase in Center or online through the Athena Store Franchisee Support and Benefits: Athena Brand Recognition; proprietary marketing/advertising strategy plan Franchisee Intranet Communications and Marketing Portal Powered by Athena on Demand Athena Branded National/Local Website for all Athena Locations Owner Hotline via our Toll Free Number Staff Training On-Site and at Athena University Real Estate Location Services; demographic profiles, real estate lease support Turn-Key Interior Design/Build-Out services by industry leading architects/contractors/suppliers Camera Software/Hardware for off-site monitoring of your learning center in real-time Direct Local Marketing Solutions On-going owner/center director support and training Area of protected territory Develop a specified area through multi-unit ownership if you qualify No owner/Operator requirement |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing | - |
Operations |
Franchise can be run from home. 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 4 Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
The Athena Advantage℠ encompasses an entire tool box available to students to help them succeed academically, prepare for high stakes exams, and give them the necessary critical thinking skills for the 21st century workplace. Athena’s best-in-class curricula offerings include math, reading, and writing as well as SAT®/ACT® test preparation. These curricula offerings align to new and more rigorous standards, both in Common Core and non-Common Core states.
At Athena, we will provide your child with a thorough educational
assessment and develop a learning plan aligned to meet the standards of
your child’s grade, both in Common Core and non-Common Core states.
We’ve developed the Athena API-or Assessment for Personalized
Instruction. Our assessments are research based, time-tested, and
administered with experienced educational staff. Most of the time,
certified teachers will tutor your child twice per week for about 60 to
90 minutes of instruction per visit. We work with students individually
or in small peer groups. We generally recommend focusing on one subject
at a time but will accommodate two subject students by parent request.