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Below is an in-depth analysis and side-by-side comparison of Woody's Chicago Style vs Scooter's Coffeehouse including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $58,600 - $394,000 | $389,942 - $860,654 |
Franchise Fee | N/A | $40,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | - | 2% |
Year Founded | 1990 | 1998 |
Year Franchised | 1991 | 2002 |
Term Of Agreement | 5 years | 10 years |
Term Of Agreement | 5 years | 10 years |
Renewal Fee | $2K | $5000 |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/Yes |
Payroll | No/Yes | No/Yes |
Training & Support |
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Training | - | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
Operations |
6% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 3
Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Woody's has many types of operation: Class A Franchise *Propane or electric format *Highly mobile *Operates without on-site utilities *Moderate to high volume *Trailer included Class B Franchise *High volume capacity *Greater presence *Propane or electric format *Limited Mobility *Trailer included Class C Franchise *Limited mobile format *220V, 40 amp power requirement *Fully self-contained *Established product line *Fully automatic equipment Class D Franchise: In-Line Store. Class D Twin Carts. Class D Kiosk. Class D Stand Alone. Class E Franchise: *Class A cart package included *Operates without on-site utilities *High volume capabilities *Additional specialized training included *Cart transport trailer included *Additional optional equipment available. Class K Kiosk Franchise was developed to accommodate the ever evolving mobile food service industry. This program enables a Franchisee to be open year round during some of the most extreme weather. This fully enclosed, self-contained kiosk unit is still considered a mobile unit, but is adaptable to municipalities that are looking for more of a permanent structure and less mobile. It can be customized to fit many code directed specifications of various deemed health departments or local code enforcement agencies. The kiosk allows vendors to offer a broader menu, and can accommodate more storage and cooking space than the traditional class A, B and C franchises, which in turn allows access to locations where foot traffic is more prevalent.
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.