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Below is an in-depth analysis and side-by-side comparison of Stanley Steemer Carpet Cleaner vs Modernistic Cleaning Services including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $117,215 - $207,200 | $50,000 |
Franchise Fee | $20,000 - $35,000 | $12,000 - $42,000 |
Royalty Fee | 7% | 6% |
Advertising Fee | 2% | - |
Year Founded | 1947 | 1972 |
Year Franchised | 1972 | 2000 |
Term Of Agreement | 20 years | 5 years |
Term Of Agreement | 20 years | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/Yes | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/Yes | No/No |
Inventory | Yes/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Various training offered throughout the year | - |
Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures | Newsletter, Meetings, Toll-free phone line, Grand opening, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op advertising, Ad slicks, National media | Co-op advertising, Ad slicks |
Operations |
Franchise can be run from home. 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 16 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
Franchise can be run from home. 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Just how big is the market for carpet cleaning services? Considering the countless number of homes and businesses that have carpeting throughout them, there are literally billions of square feet of carpet in the United States. As of 2007, the U.S. carpet industry ships 14.4 billion square feet of carpeting a year*, and demand continues to grow. *Statistics from the Carpet and Rug Institute. Owning a Modernistic franchise makes sense for many reasons. * Modernistic franchisees provide a variety of services in two expansive and growing industries - commercial and residential carpet and upholstery cleaning * Modernistic franchise territories are available in 37 states across the country * Markdata Enterprises Inc. reports that the carpet and upholstery cleaning business itself has become a $3 to $5 billion industry Today's carpet cleaning industry is comprised of various small businesses taking care of a lot of carpet cleaning. By becoming associated with the Modernistic network and brand, entrepreneurs enter the carpet cleaning business with a distinct advantage over the competition.