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Below is an in-depth analysis and side-by-side comparison of Hilton Hotels & Resorts vs Suburban including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $30,581,105 - $128,987,095 | $149,175 - $8,513,044 |
Franchise Fee | $75,000 | $30,000 |
Royalty Fee | 5% | 4% |
Advertising Fee | 4% | - |
Year Founded | 1919 | 1986 |
Year Franchised | 1965 | 1989 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | Same as initial fee | $30K or $225/room |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | On-The-Job Training Classroom Training | - |
Support | Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Ad Templates National Media SEO Loyalty program/app | Co-op advertising, Ad slicks, Regional advertising |
Operations |
Number of employees needed to run franchised unit: 150 Absentee ownership of franchise is allowed. |
80% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 10
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | No |
Hilton is part of the portfolio of brands at Hilton Worldwide,
which has hotels in more than 90 countries. Other Hilton Worldwide
brands include Waldorf Astoria Hotels & Resorts, Conrad Hotels &
Resorts, DoubleTree by Hilton, Embassy Suites by Hilton, Hampton by
Hilton, Hilton Garden Inn, Homewood Suites by Hilton, Home2 Suites by
Hilton, Curio - A Collection by Hilton, Canopy by Hilton and Hilton
Grand Vacations.
Suburban Extended Stay Hotel is Choice Hotels International's economy brand in one of the most desirable hotel segments today-extended stay. Suburban provides a simple solution for longer-term housing that's as pleasant as it is affordable. Value-conscious guests looking to stay for a day, a week, a month or longer enjoy just the right hotel amenities including well-equipped kitchens in all the rooms, weekly housekeeping, guest laundry, free cable TV and high speed Internet service. The flexible floor plan concept allows for conversions, easily adopting local market-driven design, guest room mix and suitable extended stay guest room features, along with an optional fitness center, meeting space or swimming pool.
In 2015, Suburban brand hotels received an average of 63.6% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other Choice Hotels marketing channels.
Suburban Extended Stay Hotel franchise is supported by a nationwide team of Area Directors (AD's) who provide local market assessments, pricing and rate structure support, and operational training. Dedicated, Extended Stay sales training provides the skills necessary to compete effectively in the local market. This support makes sure your hotel adheres to the extended stay business model for optimal performance.