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Updated RecentlyWing Zone vs Mary Brown's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wing Zone vs Mary Brown's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $342,800 - $566,000 | $500,000 - $600,000 |
| Franchise Fee | $30,000 - $40,000 | $25,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 2% | 4% |
| Year Founded | 1991 | 1969 |
| Year Franchised | 1999 | 1969 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $10K | - |
Business Experience Requirements |
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| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Wing Zone University, our training program consists of three (3) weeks of classroom and on-site training Our program consists of everything you need to know to open and successfully operate a Wing Zone, including: Recipes and Food-Prep Procedures Quality and Service Standards Guest Promise Inventory Procedures Food Safety Best Hiring Practices Local Store Marketing Digital and Social Media Online Review Management (Yelp, Google, Facebook) Grand Opening Plan | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives From the moment, you sign the Franchise Agreement to the day you open and beyond we’ll help and guide you with site selection, lease negotiations, finding and hiring the right contractor, store design and construction as well the training on how to open, hire the right people and operate your Wing Zone. | - |
| Marketing | Ad slicks, National media, Regional advertising | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. |
| Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Wing Zone
Join Wing Zone!
Here's your opportunity to join WingZone, one of the nation's fastest-growing takeout/delivery chains.
The Wing Zone concept was launched in 1991 in the most unlikely setting, a fraternity house kitchen. Despite Wing Zone's humble birth, the core idea targeted a pressing need in the marketplace: to serve high-quality, cooked to order food, available for takeout, delivery and dine-in. Today, this simple idea has become one of the hottest franchise opportunities around, having grown to nearly 100 restaurants.
Matt Friedman and Adam Scott conceived Wing Zone while at the University of Florida due to a dilemma they faced - there was no alternative to pizza delivery for students studying late or suffering from the late night hunger. To fill this void, Matt and Adam developed the Wing Zone concept and quickly expanded it into a great business opportunity.
The Wing Zone menu has grown over the years beyond just buffalo wings. It now includes chicken fingers, buffalo shrimp, half-pound burgers, chicken sandwiches and fresh salads. A key ingredient to Wing Zone's success is unchanged - its 25 signature sauces.
While Wing Zone is proud of its past, the company is focused on the future. Wing Zone is currently seeking franchise partners to help make Wing Zone the leading franchise opportunity with single, multi-unit, and area development opportunities available in many areas across the nation.
About Mary Brown's
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
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