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Updated RecentlyThe Closet Factory vs HomeStory Doors and More Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Closet Factory vs HomeStory Doors and More including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $208,500 - $356,000 | $157,250 - $298,500 |
| Franchise Fee | $46,500 | $20,000 - $40,000 |
| Royalty Fee | 5.75% | varies |
| Advertising Fee | - | varies |
| Year Founded | 1983 | 2011 |
| Year Franchised | 1986 | 2011 |
| Term Of Agreement | 5 years | 5 years |
| Term Of Agreement | 5 years | 5 years |
| Renewal Fee | $7K | - |
Business Experience Requirements |
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| Experience | Business Experience: · General business experience · Sales skills · Home improvement experience not required | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/Yes | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op advertising, Regional advertising |
| Operations |
International franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1-4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About The Closet Factory
John LaBarbera founded The Closet Factory in a small industrial space in Los Angeles in 1983. The company started out with six employees customizing closets, offices, garages and pantries, and now has more than 100 employees at its Los Angeles headquarters. There are also 11 other factories around the world.
The Closet Factory works with homeowners, contractors and interior decorators, installing closets, entertainment centers, pantries and shelves for offices and garages.
You are unique and so are your needs. No one knows that better than The Closet Factory. When it comes to creating custom solutions that are imaginative, well organized and satisfy your design sensibilities, The Closet Factory believes the process must begin with a partnership between you and one of our designers.
About HomeStory Doors and More
With HomeStory, the Opportunity is Easy to See The first company of its kind in an underserved market niche Proprietary technology creates incredible efficiency and a barrier for competitors Powerful marketing and sales system backed by over 15 years of experience HomeStory transforms and updates homes faster, easier, and more affordably than any other home improvement project. This is accomplished by replacing all of the worn, outdated doors in a home with beautiful designer doors and hardware. HomeStory offers tremendous value, made possible by award-winning technology, a nationwide supplier network, and a marketing system that engages homeowners and creates demand. Learn How HomeStory's Proprietary Technology Unlocks the Door Replacement Market Why Door Replacement? Simply put: A substantial unmet need. Like most items in a home, doors wear out, become outdated and need to be replaced. Yet, few homeowners have been offered an affordable, convenient and mess-free option for updating their doors. As a result, most homes still have their old doors, making this a large, untapped market with little competition. What a Difference! Homeowners repeatedly tell us how surprised and delighted they are with the dramatic improvement our custom doors and hardware make throughout their homes. With HomeStory, you're able to consistently exceed customer expectations, making them invaluable advocates for your service.