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Updated RecentlyDamon's vs Keg Restaurants Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Damon's vs Keg Restaurants including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,200,000 - $3,200,000 | $2,000,000 - $3,250,000 |
| Franchise Fee | $50,000 | $50,000 |
| Royalty Fee | 4% | 5% |
| Advertising Fee | - | 2.5% |
| Year Founded | 1979 | - |
| Year Franchised | 1982 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Any experience you have gained in any area of food service always helps. More than anything else, your sound business sense and your compatibility with The Keg's high standards are what will make you an ideal candidate. If you don't have full service restaurant experience, we insist that you have a day-to-day operator with experience; ideally Keg experience. You have successfully run a business the size and scope of The Keg. Although restaurant experience is preferred, your excellent management skills can be adapted through The Keg's training programs. You have a thorough knowledge of the market in which you wish to open your franchise. It is preferable that you have lived in the city, as well as know the business and cultural climate. Please note that a population base of approximately 100,000 people in Canada or 225,000 in the United States is required for us to consider a new location. You need to have sufficient unencumbered capital. Although the amount will vary from location to location depending on the specific business, your combined net worth should be a minimum of $2 million. You have a desire to be a part of a successful franchise group. If you are interested in a territory or multiple restaurants, the following additional criteria must be in place: a. A development agreement which will specify the number of sites and the time period in which they must be built. b. The financial ability to operate more than one restaurant. c. The management capability and personnel to operate the desired number of restaurants in the territory or multiple restaurants. You will be required to submit a proposal detailing all aspects of your business plan and management, shareholder and operating structures. Your plan must include: * A projected operating statement of revenue and expenses; * A financial plan for construction of your restaurant, including a rough timetable for completion; * A personal employment history and business history of all proposed shareholders and operating managers; * Details on your proposed operating management team. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | We will train your management team and key staff at one of the corporate locations. We will send a hands-on support opening team to assist in training your staff. Besides travel, accommodation and meals, additional costs for the opening team are minimal. You can open your restaurant with the confidence and knowledge that you have received adequate training to do things The Keg way, with a support system and people to help you. |
| Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | The support begins before you open your restaurant with a development team who will assist in creating The Keg environment, followed by a training team to train your management and staff on how to provide your guests with The Keg experience. Once your restaurant is open, follow up support will be provided to insure that The Keg systems and specifications are in place. Ongoing support will be provided with respect to accounting, marketing, menu development, and human resources. |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 90% of all franchisees own more than one unit Number of employees needed to run franchised unit: 80 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Damon's
Founded in 1979, Damon's International, Inc., is headquartered in Columbus, Ohio. With more than 100 company and franchised locations worldwide, Damon's International, Inc., is a leading full-service, casual dining restaurant concept that emphasizes prime rib, grilled steaks, chicken, seafood, salad and Damon's award-winning ribs. Guests enjoy a quiet dining room or Damon's high-energy Clubhouse that features DTV, a proprietary, state-of-the-art multi-screen entertainment system offering sports, network programming and interactive games. Join a growing brand and enjoy the benefits of a great restaurant heritage and a strong and committed management team. Built upon a strong reputation for excellent barbecued ribs and outstanding entertainment in a unique dining environment, Damon's Grill is one of the industry's most distinctive casual theme restaurant concepts with high energy and great food. Damon's Grill has several lucrative territories available to experienced restaurant professionals who can demonstrate financial and operating capabilities.
About Keg Restaurants
The Keg Steakhouse & Bar is the undisputed Steakhouse leader in Canada, with an ever-growing presence in the United States. Founded in 1971, The Keg has a focus on high-quality steaks, and a casual yet contemporary dining experience. As part of our dynamic team, our franchisees have complete operational support, including extensive training, advertising/marketing, and central purchasing. You'll be able to focus on your day-to-day business knowing that there is a team of expert professionals on your side. We are actively looking for franchisees in many locations. Please note that a population base of approximately 100,000 people in Canada or 225,000 in the United States is required for us to consider a new location.