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Below is an in-depth analysis and side-by-side comparison of Fox's Pizza Den vs MidiCi The Neapolitan Pizza Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $101,800 - $236,250 | $611,616 - $752,948 |
Franchise Fee | $15,000 | $46,000 |
Royalty Fee | $400/mo. | - |
Advertising Fee | - | - |
Year Founded | 1971 | - |
Year Franchised | 1974 | - |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Helpful skills include management of personnel, guest service and bookkeeping. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 140 hours | Four- to six-week Initial Training Program at MidiCi University in Los Angeles at MidiCi The Neapolitan Pizza Company’s Global Headquarters |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | MidiCi The Neapolitan Pizza Company provides the following support for franchisees: Four- to six-week Initial Training Program at MidiCi University in Los Angeles at MidiCi The Neapolitan Pizza Company’s Global Headquarters 10 days of opening support PR and Grand Opening support Ongoing field visits Franchisor support from a team of 100 people at our Global Headquarters |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Loyalty program/app | - |
Operations |
5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership allowed. (100% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Jim Fox started working with pizza when he was 12, hanging around a local pizza shop filling soda machines and folding pizza boxes. In 1971, at age 24, he started Fox's Pizza Den in Pitcairn, Pennsylvania. With $500, a rented storeroom and a few pieces of used equipment (rescued from a snow-covered Pittsburgh scrap yard), he began to build his empire. In 1973, Fox's Pizza Den started offering home delivery. Since 1974, the company has grown to over 150 franchises. Fox's Pizza is a family-owned and -operated company that offers toppings such as pepperoni, sweet peppers, hot banana peppers, beef, bacon, anchovies, black olives, pineapple and more. Fox's also offers stromboli, gourmet pizzas, hoagies and wedgies (a sandwich served on pizza crust). Jim Fox assisted with Carnegie Mellon University's robotic team in developing the country's first pizza-making robot to help the physically disabled own and operate their own shops.
MidiCi The Neapolitan Pizza Company is a fast-fine pizza franchise that brings friends together. We opened our first restaurant to great fanfare in Los Angeles in 2015; we plan to open 50 by the end of 2017, and we aim to open 1,000 locations within 20 years. Why are we confident? Because people love pizza, they love personalization, and they love quality. But even more than that, they love spending time with one another.
MidiCi, pronounced Mee-Dee-Chee means "You Tell Me" in Italian. We offer fully personalized pizzas baked-to-order in a traditional wood-fired brick oven made from the stones of Naples. Staying true to its Neapolitan roots, the pizza dough is created with only four fine ingredients - double zero and Neapolitan flour, sea salt, pure water and yeast. Garnishes are derived from authentic crushed GMO-free Neapolitan tomatoes, "white gold” mozzarella di buffala and Italian cold-pressed extra virgin olive oil. MidiCi also serves hand-tossed salads, small bites, desserts including Nutella® pizza, coffee, beer and wine.